Tag: business

Product Life Cycle: Moving from Theory to Practice

By: Stanley I. Buchin, D.B.A. Last year, restaurant trends stretched from a rise of dining in retail stores to paleo and gluten-free menus. According to Baum + Whiteman 2015 Food & Beverage Forecast, this year’s trends will include technology like tablets immersed into the dining experience, expanding on diners restless palates who have had enough […]

I Dream of Doughnuts: One Family’s Sweet Saga of the American Dream

By: Rachel DeSimone At the historic intersection of Cambridge Street and Brighton Avenue in Allston, Mass., you might find yourself wondering if you’ve been blasted back in time, say, to the ’50s. Before you stands a small retro-diner style building with a shiny silver overhang and an enormous sign towering over the roof that reads, […]

The Prevalence of Longevity Among Leading Brands

By Bradford Hudson, Ph.D. The age of firms and the implications of organizational longevity have been recurrent topics of interest among business scholars. However, attempts to catalogue or quantify the age or number of older firms are relatively rare. Even fewer scholars have investigated the longevity of brands, as opposed to the longevity of organizations […]

A Conversation with Howard Schultz CEO of Starbucks

By Christopher Muller A conversation between Mr. Howard Schultz, CEO of Starbucks, and Dr. Christopher Muller during the September 2011 12th annual European Food Service Summit in Zurich, Switzerland (edited 2014). [Muller]: So we get to just have a conversation. Can we talk about Starbucks and social responsibility, the leadership of how you drive not […]

Still Searching for Excellence

By Bradford Hudson Three decades ago, American industry was obsessed with quality management. Thomas Peters and Robert Waterman helped create the enthusiasm during this era with their best-selling book In Search of Excellence. Although the subsequent quality movement was quite successful in the manufacturing sector, it has been less successful in services. Indeed, there is […]