Tag: brand heritage

The Prevalence of Longevity Among Leading Brands

in Business Practices, Fall 2014, History, Marketing 8 comments

By Bradford Hudson, Ph.D. The age of firms and the implications of organizational longevity have been recurrent topics of interest among business scholars. However, attempts to catalogue or quantify the age or number of older firms are relatively rare. Even fewer scholars have investigated the longevity of brands, as opposed to the longevity of organizations […]

Tags: Bradford Hudson, brand heritage, brands, business, BussinessWeek, food and beverage, lifecycle, longevity

An Important Arrival: The Anatomy of a Vintage Advertisement

in Airports, Design, History, Hotel and Lodging, Marketing, Winter 2013 0 comments

By Bradford Hudson The advertisement for American Airlines that is reproduced on the following pages appeared in national magazines in late 1957. It is a two-page centerfold color spread depicting a couple arriving at the Ritz-Carlton Hotel in Boston, after a flight on American Airlines. The discussion below provides a deconstruction and analysis of its […]

Tags: advertising, Airlines, Bradford Hudson, brand heritage, Flight, history, hotel, marketing, ritz carlton, travel