Interview with Michael Morris CEO of the Food Hall Co. Please describe your introduction to the hospitality industry. Michael Morris (MM): I started out of college right into real estate (both development and leasing) and was very fortunate to find a role at a local company based in Baltimore called The Cordish Companies which […]
Interview with Laura McKoy Creative Director and Vice President of Interior Design for Omni Hotels & Resorts Please describe your introduction to hospitality, and what initially drew you to the industry. Laura McKoy (LM): My college internship was at a hospitality design firm in Washington D.C. that did design work for Marriott. At the time, […]
Interview with Robin Brown Founder and Principal of Spot On Ventures Please describe your introduction to hospitality, and what initially drew you to the industry. Robin Brown (RB): The desire to own a motorcycle, at the age of 16, and to get a motorcycle driver’s license — that was the aspiration. It led me to […]
Authors Arun Upneja, Ph.D. MBA, Dean, Boston University School of Hospitality Administration Steve Kent, Ph.D., CFA, Assistant Professor, Molloy University-School of Business Winners and Losers Just a few weeks ago we noted how the stock market was off to a good start in 2024 and that maybe we would see a rerun of the 2023 show. Even […]
How do we identify marketing that is notably “innovative?” And can we determine if a particularly creative and nuanced ad, for example, or messaging or brand voice, is not just “innovative,” but also effective? Does marketing in hospitality or travel and tourism come through on the other end as “innovative” or simply, effective”? And then […]
A BHR Interview with Jim Joseph CEO, U.S. and Global Chief Marketing and Integration Officer, Ketchum Jim, how would you define or identify an “innovative” marketing initiative? Can you give an example? Innovation is in the eyes of the beholder. What is innovative to one brand may in fact be a standard practice for another. […]
A BHR Interview with Dylan Huey Gen Z Founder, TEDx Speaker, Digital Creator & Musician at Rodin’ Flash Dylan, explain the mission of REACH, and why you were compelled to establish the organization. REACH was conceived out of a clear void in the academic and professional ecosystem for collegiate individuals deeply passionate about the evolving […]
A BHR Interview with Adam Wallace Founder and CEO, Spherical Adam, you grew up in the world of hotels thanks to your uncle and his role at the Roger Smith. What fascinated you about hospitality marketing in your early days of hospitality? I’ve always loved the rich sensory experience of hospitality. The design of a […]
A BHR Interview with Marc Mazodier, Professor, ESSEC Business School Bonjour, Marc. How would you define a successful marketing initiative, particularly for a lifestyle or experienced-focused brand or service (such as hospitality or any industry that services people)? I still find the Apple marketing philosophy from the 80s relevant. Marketing is first about understanding consumer […]
A BHR Interview with Michael Goldrich, Founder and Chief Advisor, Vivander Advisors Michael, can you share a bit of your perspective about the evolution and growth that you have seen throughout your career in hospitality marketing? When I started in hospitality, hotel websites were the online equivalent of the Yellow Pages: simple, straightforward digital brochures […]