Category: Marketing

An Insider’s Look at the 2016 Philadelphia Democratic National Convention: Hospitality and Inclusion at Work

By Erinn Tucker, Leora Lanz, & Juan Lesmes There is a saying in events management, “If the event goes well, the client is congratulated. If the event goes wrong, blame the event planner.” This saying holds true when cities bid, plan and execute a spotlight event, such as the 2016 Democratic National Convention (DNC). The […]

Creating Memorable Experiences: How hotels can fight back against Airbnb and other sharing economy providers

By Makarand Mody No one can deny that the hotel industry has a fight on its hands when it comes to the peer-to-peer accommodation market. A recent PWC report showed that while 6% of the US population has participated in the sharing economy for the hospitality industry as a consumer; 1.4% has served as a […]

Rebranding Before the Digital Age: 4 Strategies Used by the Sheraton New York Hotel and Towers During the 1992 Democratic National Convention

By Leora Halpern Lanz, Juan Lesmes, & Erinn Tucker When a New York City tourist arrives at Times Square, the territory from 40th street to 53rd between 6th and 8th avenues, they become one of the other 330,000+ monthly visitors (Times Square Alliance) of the city’s most popular destination. The pedestrian-only square is consumed by […]

Being Lord Grantham:
Aristocratic Brand Heritage and the Cunard Transatlantic Crossing

By Bradford Hudson During the early 1920s, the Earl of Grantham traveled from England to the United States. The British aristocrat would appear as a character witness for his American brother-in-law, who was a defendant in a trial related to the notorious Teapot Dome political scandal. Naturally he chose to travel aboard a British ship […]

Hotel E-Commerce: Navigating the Complex Hospitality Digital Marketing Landscape

By Leora Halpern Lanz It’s challenging to be a hotel market today, let alone one who needs to understand and masterfully manage digital marketing for one or more properties. How do the hotel marketer and revenue manager ride the endless wave of online travel agency (OTA) distribution, commission structures, and rate parity? How much should […]

The Evolution of Dual-Branded Hotels: How the Marriott/Starwood Acquisition Enhances Opportunities for Developers

By Daniel Lesser,Jonathan Jaeger, & Jeremy Gilston of LW Hospitality Advisors® Should the deal ultimately close, the recently announced acquisition of Starwood Hotels and Resorts Worldwide, Inc. (HOT) by Marriott International (MI) will be a lodging industry game changer. MI is a trailblazer of the dual-branded hotel trend and will be well poised to accelerate this […]

The Making of Airbnb

By Morgan Brown Shortly before Thanksgiving of 2015, it was announced that Airbnb had raised $100 million at a valuation of $25.5 billion. That $100 million was a drop in the bucket compared to the war chest of $1.5 billion the company raised earlier in the summer, raised on the back of increasingly strong growth. […]

Digital Marketing Budgets for Independent Hotels: Continuously Shifting to Remain Competitive in the Online World

  By Leora Halpern Lanz and Megan Carmichael The hotel marketing budget, typically amounting to approximately 4-5% of an asset’s total revenue, must remain fluid, so that the marketing director can constantly adapt the marketing tools to meet consumer communications methods and demands. Though only a small amount of a hotel’s revenue is traditionally allocated […]

The Customer is Always Right, Right? A Look at How Yelp Has Taken Hold of the Boston Restaurant Industry

By: Rachel DeSimone Photography: Kristen Tieg Formal restaurant reviews made their debut back in 1941 when Duncan Hines, known today for his boxed-cake mix, put out his first restaurant guidebook, Adventures in Good Eating. The intention was, “to guide travelers and protect them from eating poisonous food from unsanitary places,” according to his biography by […]