By Allen Adamson and Chekitan S. Dev The Exponential Growth in Both Hospitality Brands and the Millennial Audience Requires an Exponential Shift in Brand Portfolio Strategy The past decade has seen exponential growth in hospitality brands making for an often confounding proliferation of options for travelers. According to Smith Travel Research, from hard to soft, […]
By Peter Szende and Annie Holcombe The evolution of society and technology has created new trends and innovations. The hospitality industry tries to stay level with new technological advances in order to keep up and engage with their guests. This modernization has eliminated various practices and inventions that were once predominant in the industry. Throughout […]
By Erinn Tucker, Leora Lanz, & Juan Lesmes There is a saying in events management, “If the event goes well, the client is congratulated. If the event goes wrong, blame the event planner.” This saying holds true when cities bid, plan and execute a spotlight event, such as the 2016 Democratic National Convention (DNC). The […]
By Bradford Hudson Almost everyone understands that fantasy is integral to the thematic elements in a Disney amusement park. Less understood, especially among people who have never visited one of these parks, is that Disney themes are often historical. Occasionally such themes relate to the heritage of the company itself, but in many cases […]
By Christopher Muller What is a restaurant? In today’s omni-channel foodservice system what exactly does it mean to say something is a restaurant meal? Does it mean a full formal dining experience with a chef-prepared customized meal, presented by a waiter to a guest at a table with a white tablecloth or can it be […]
By Joseph Khairallah and Andrea Foster To investors, hotels are real estate. At the end of the day, why do investors put their money in hotels vs. other types of real estate? For the prospect of superior investment returns – the current operating cash flow and the reversionary value upon exit (sale) in excess of […]