Category: Spring 2016

Creating Memorable Experiences: How hotels can fight back against Airbnb and other sharing economy providers

By Makarand Mody No one can deny that the hotel industry has a fight on its hands when it comes to the peer-to-peer accommodation market. A recent PWC report showed that while 6% of the US population has participated in the sharing economy for the hospitality industry as a consumer; 1.4% has served as a […]

Consumers’ Desires in Hostels: Addressing Latent and Explicit Needs in United States Hostels

By Emily Horton Hostels: typically one’s mind pictures a grungy dorm-style hotel filled with overstuffed backpacks and its owner, a 20-something college student trekking their way through Europe. Huffington Post’s “22 Things You Should Know Before Staying in a Hostel” list captures popular American beliefs about hostels; they are home to bed bugs, mildewed showers, […]

Rebranding Before the Digital Age: 4 Strategies Used by the Sheraton New York Hotel and Towers During the 1992 Democratic National Convention

By Leora Halpern Lanz, Juan Lesmes, & Erinn Tucker When a New York City tourist arrives at Times Square, the territory from 40th street to 53rd between 6th and 8th avenues, they become one of the other 330,000+ monthly visitors (Times Square Alliance) of the city’s most popular destination. The pedestrian-only square is consumed by […]

Federal Minimum Wage Debate: Are Gubernatorial Politics Behind a Hotel Line Employee Wage?

By Nicholas Thomas PhD. and Eric Brown PhD. As the United States approaches mid-2016, seats throughout the Executive, Judicial, and Legislative branches of the federal government are in play. As Republicans and Democrats fight for control, the docket of debatable topics continues to grow. One issue in particular, employee compensation, continues to be one of […]

Understanding the Momentum and Motivations of Foreign Investors in U.S. Hospitality

By Ken Wilson and Liya Ma The hospitality industry has blurred national borders and transcended cultural barriers ever since transportation methods became available and affordable to consumers. In recent years, as global wealth accumulates, regulations loosen and portfolio diversification becomes more sophisticated, investors from around the world are also increasingly interested in U.S. hospitality as an asset class. […]