SHA’s Advanced Marketing Impress the Best with Final Projects

The Fall 2015 HF 460 Advanced Marketing Strategies classes had the opportunity to create innovative marketing ideas and assemble and document real plans for actual clients. The class proved to be a challenging and thought provoking approach to  marketing communications and branding for a variety of hospitality assets. This semester’s clients included: Finger Lakes Wine Country:  A destination marketing plan was […]

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Boston: A Hospitality Hub

Why study hospitality in Boston? Boston University’s backyard is a hospitality hub filled with restaurants, hotels, history, sports, entertainment, and tourism sites. The city trains run through BU’s campus, downtown, and the Greater Boston Area giving students access to endless hospitality landmarks. Click on the image below to explore a few of Boston’s iconic hospitality spots, inspired […]


SHA Students Attend Caribbean Hotel Investment Conference in Puerto Rico

Five School of Hospitality Administration students and marketing professor Leora Lanz attended the HVS Caribbean Hotel Investment Conference and Operations Summit (CHICOS) this November in San Juan, Puerto Rico Corinne Ognibene, Megan Carmichael, Ally Rung, Annie Holcombe, and Kymbeerly Irizarry were not not only conference attendees, but behind-the-scenes assistants during the two-day event. CHICOS is the premier […]

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Taj Hotels Internship Program Launches for Second Year

In summer 2015, five School of Hospitality Administration students spent eight weeks as interns for the Taj Hotels Resorts and Palaces in India. The students, ranging from freshmen to juniors, rotated positions between the accommodations, food and beverage, and front office departments, observing the five-star customer service practices of the Taj Mahal Palace Resort and […]

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SHA Student, Martina Schiavello, Wins MRA Union Oyster House Scholarship

The BU School of Hospitality (SHA) is proud to congratulate Martina Schiavello for winning the Massachusetts Restaurant Association Union Oyster House Scholarship. Martina, a senior at SHA, has held internships and positions at Boston’s Eastern Standard Kitchen, the Museum of Science, Union Square Hospitality Group, and internationally at Les Coulisses du Chef in Paris. Additionally, […]


Antecedents of Acceptance of Social Networking Sites in Retail Franchise and Restaurant Businesses

By: Michael Kwag, Ph.D. Abstract The paper examines the antecedents of acceptance of social networking sites in retail franchise and restaurant businesses. The success of retail franchise and restaurant business operators via social networking sites depends not only on organizational benefits but also on their behavioral intentions of using it. Three hundred and twenty-four samples […]

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