The Development of Responses to Social Media Reviews in the Lodging Industry

By: Suzanne Markham Bagnera Abstract This case study presents information about User-Generated Content (UGC) on social media sites, like TripAdvisor®. This case study aims to familiarize students with social media websites and demonstrate how management should respond to reviews posted by consumers. Examples of positive and negative management responses are provided to help identify appropriate […]

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Dr. Mody Comments on Glamping Start-up’s Strategy: Is it a fad or here to stay?

Is glamping a fad or here to stay? Peter Mack, former Starwood executive and now co-founder and owner of Collective Retreats, thinks the combination of rural locations without lacking luxury amenities, unique experiences for customers, and being an asset-light company has all the makings for start-up success. Mack launched Collective Retreats, a pop-up glamping company […]

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Antecedents of Acceptance of Social Networking Sites in Retail Franchise and Restaurant Businesses

By: Michael Kwag, Ph.D. Abstract The paper examines the antecedents of acceptance of social networking sites in retail franchise and restaurant businesses. The success of retail franchise and restaurant business operators via social networking sites depends not only on organizational benefits but also on their behavioral intentions of using it. Three hundred and twenty-four samples […]

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