Faculty Research Articles published on scholarly sources.
Adding evidence to the debate: Quantifying Airbnb’s disruptive impact on ten key hotel markets
By Makarand Mody Abstract Airbnb’s entry into the lodging landscape has dramatically increased the available supply of rooms for accommodating prospective visitors at a destination. In a competitive market, an increase in supply while keeping demand relatively constant would decrease prices and revenues. While Airbnb is expected to negatively impact the hotel industry, the effects […]
Peer-to-peer marketplaces: a study on consumer purchase behavior
By: APOSTOLOS AMPOUNTOLAS, Ph.D. Abstract Purpose The online travel environment continues to expand as the numerous peer-to-peer (P2P) marketplaces that comprise the “sharing economy” have also multiplied and expanded, resulting in a move from the traditional hospitality industry to a new digital ecosystem. The purpose of this paper is to examine the effects of different […]
The role of social media as a distribution channel for promoting pricing strategies
By: APOSTOLOS AMPOUNTOLAS, Ph.D. Abstract Purpose The purpose of this paper is to investigate how using social media (SM) as a tool to influence demand motivates the distribution of different price promotion strategies to encourage consumers to utilize direct bookings, along with how this impacts revenue strategies and profitability. Design/methodology/approach This study surveyed hotel executives […]
Using segmentation to compete in the age of the sharing economy: Testing a core-periphery framework
By Makarand Mody Abstract Airbnb has emerged as a credible competitive threat to the hotel industry. Consequently, hotel brands are having to rethink the experiences they provide to customer in an increasingly competitive environment. Despite these trends in the industry, experience-related research that examines and informs these developments remains under-represented in the hospitality and tourism […]
Consumption authenticity in the accommodations industry: The keys to brand love and brand loyalty for hotels and Airbnb
By Makarand Mody Abstract Airbnb has gained popularity as an alternative to hotels, with the authenticity of the consumption experience being a critical differentiating factor. However, the hospitality and tourism literature has not fully explored how Airbnb and traditional hotel brands are facilitating authentic travel experiences and the impact of these experiences on brand love […]
Examining the Relationship Between Leaders’ Power Use, Followers’ Motivational Outlooks, and Followers’ Work Intentions
By Taylor Peyton Abstract From the foundation of self-determination theory and existing literature on forms of power, we empirically explored relationships between followers’ perceptions of their leader’s use of various forms of power, followers’ self-reported motivational outlooks, and followers’ favorable work intentions. Using survey data collected from two studies of working professionals, we apply path […]
Going back to its roots: Can hospitableness provide hotels competitive advantage over the sharing economy.
By Makarand Mody Abstract While the customer experience is at the heart of the hospitality industry, experience-related research remains underrepresented. This gap is critical, particularly given the emerging threat of the sharing economy to the hotel industry along experiential factors. Using data from a survey of 630 customers who stayed at a hotel or an […]
Not in my backyard? Is the anti-Airbnb discourse truly warranted?
By Makarand Mody Abstract The sharing economy, and Airbnb in particular, has emerged as one of the most contentious issues of recent times. The company has experienced rapid growth in its decade of operation, supported by strong consumer demand that is increasingly substituting that for the conventional hotel product (Guttentag & Smith, 2017; Hajibaba & Dolnicar, 2017), and […]
To Cluster or Not to Cluster?: Understanding Geographic Clustering by Restaurant Segment
By: Sean Jung Abstract This study tested whether geographic clustering differs by restaurant segment due to the differences in consumers’ hedonic and utilitarian values by using Ripley’s K function and a Tobit model. This study found that higher priced restaurant segments have stronger clusters than lower priced restaurants, which implies that restaurants that focus on […]
Hotel-like hospital rooms’ impact on patient well-being and willingness to pay: An examination using the theory of supportive design
By Makarand Mody Abstract The study aims to examine how features that foster a sense of control, create positive distractions and provide access to social support influence patients’ well-being and, subsequently, their likelihood to choose hotel-like hospital rooms and their willingness to pay higher out-of-pocket expenses for such rooms. While there is increasing evidence to […]