Faculty Research Articles published on scholarly sources.
The role of social media as a distribution channel for promoting pricing strategies
By: APOSTOLOS AMPOUNTOLAS, Ph.D. Abstract Purpose The purpose of this paper is to investigate how using social media (SM) as a tool to influence demand motivates the distribution of different price promotion strategies to encourage consumers to utilize direct bookings, along with how this impacts revenue strategies and profitability. Design/methodology/approach This study surveyed hotel executives […]
Using segmentation to compete in the age of the sharing economy: Testing a core-periphery framework
By Makarand Mody Abstract Airbnb has emerged as a credible competitive threat to the hotel industry. Consequently, hotel brands are having to rethink the experiences they provide to customer in an increasingly competitive environment. Despite these trends in the industry, experience-related research that examines and informs these developments remains under-represented in the hospitality and tourism […]
Consumption authenticity in the accommodations industry: The keys to brand love and brand loyalty for hotels and Airbnb
By Makarand Mody Abstract Airbnb has gained popularity as an alternative to hotels, with the authenticity of the consumption experience being a critical differentiating factor. However, the hospitality and tourism literature has not fully explored how Airbnb and traditional hotel brands are facilitating authentic travel experiences and the impact of these experiences on brand love […]
Examining the Relationship Between Leaders’ Power Use, Followers’ Motivational Outlooks, and Followers’ Work Intentions
By Taylor Peyton Abstract From the foundation of self-determination theory and existing literature on forms of power, we empirically explored relationships between followers’ perceptions of their leader’s use of various forms of power, followers’ self-reported motivational outlooks, and followers’ favorable work intentions. Using survey data collected from two studies of working professionals, we apply path […]
Going back to its roots: Can hospitableness provide hotels competitive advantage over the sharing economy.
By Makarand Mody Abstract While the customer experience is at the heart of the hospitality industry, experience-related research remains underrepresented. This gap is critical, particularly given the emerging threat of the sharing economy to the hotel industry along experiential factors. Using data from a survey of 630 customers who stayed at a hotel or an […]
Not in my backyard? Is the anti-Airbnb discourse truly warranted?
By Makarand Mody Abstract The sharing economy, and Airbnb in particular, has emerged as one of the most contentious issues of recent times. The company has experienced rapid growth in its decade of operation, supported by strong consumer demand that is increasingly substituting that for the conventional hotel product (Guttentag & Smith, 2017; Hajibaba & Dolnicar, 2017), and […]
To Cluster or Not to Cluster?: Understanding Geographic Clustering by Restaurant Segment
By: Sean Jung Abstract This study tested whether geographic clustering differs by restaurant segment due to the differences in consumers’ hedonic and utilitarian values by using Ripley’s K function and a Tobit model. This study found that higher priced restaurant segments have stronger clusters than lower priced restaurants, which implies that restaurants that focus on […]
Hotel-like hospital rooms’ impact on patient well-being and willingness to pay: An examination using the theory of supportive design
By Makarand Mody Abstract The study aims to examine how features that foster a sense of control, create positive distractions and provide access to social support influence patients’ well-being and, subsequently, their likelihood to choose hotel-like hospital rooms and their willingness to pay higher out-of-pocket expenses for such rooms. While there is increasing evidence to […]
Forecasting hotel demand uncertainty using time series Bayesian VAR models
By: APOSTOLOS AMPOUNTOLAS, Ph.D. Abstract Demand uncertainty is a fundamental characteristic of the hospitality industry. Hotel room inventory is fixed, and devising an accurate daily demand measurement is a key operational challenge. In practice, it is difficult to predict the industry stability and capture demand uncertainty, so the industry relies on demand estimates. This process […]
GDPR and Its Impact on Digital Marketing: What We Think We Know
By: Leora Lanz Abstract It is undeniable that GDPR is the current catch phrase and hot topic for global marketers in all sectors. May 25, 2018, marked the official start of the European Union’s (EU) General Data Protection Regulation (GDPR) ruling, though businesses and organizations around the world have been managing the potential consequences of […]