A degree in Hospitality Administration prepares students to begin their careers in a variety of industry sectors: hotel operations, sales and revenue, marketing, human resources, food and beverage management, real estate development, event management – even entrepreneurial ventures.
All students entering as freshmen in Fall 2018 and beyond will pursue coursework in the BU Hub, a general education program that is integrated into the entire undergraduate experience. BU Hub requirements are flexible and can be satisfied in many different ways, through coursework in and beyond the major and, in some cases, through co-curricular activities. Students majoring in Hospitality Administration will ordinarily, through coursework in the major, satisfy some BU Hub requirements in Philosophical, Aesthetic and Historical Interpretation; Scientific and Social Inquiry; Quantitative Reasoning; Diversity, Civic Engagement, and Global Citizenship; Communication, and the Intellectual Toolkit. Remaining BU Hub requirements will be satisfied by selecting from a wide range of available courses outside the major or, in some cases, co-curricular experiences.
A candidate for the degree must earn 128 credits in BU Hub, major, and elective courses. In addition, 800 hours of on-the-job experience are required. This experience, monitored and supervised by staff, is divided equally between two separate 400-hour experiences and may be completed at any time during the degree program. An international experience is also required.
The Hospitality Administration major curriculum includes the following requirements:
What might your four years at SHA be like? Here’s a sample lineup to give you an idea. But the possibilities don’t end here. Take a look at the different specialization, distribution, and elective courses to imagine all the ways you can mix it up to make an experience all your own.
SHA HF 100 INTRODUCTION TO THE HOSPITALITY INDUSTRY
You can’t beat a broad foundation. These courses develop your writing skills, give you an economics foundation, advance your mathematical comprehension, hone your knowledge of another language, and give you a chance to enrich yourself with humanities, social sciences, and natural sciences coursework.
Hospitality Foundational Courses: 32 credits
Foreign Language: Two semesters of the same modern foreign language. One humanities course as detailed in the “College of Arts & Sciences Divisional Studies” section of the University bulletin
SHA Core Courses
These are the courses that introduce you to the amazing breadth of the hospitality industry. Seminars, discussions, and lectures help you think critically and advance your knowledge base, while the Field Experience components give you a real-world understanding of what it’s like outside the classroom.
SHA Core Courses: 48 credits
SHA Elective Courses
Our electives are your chance to explore the industry or dive deeper into an area of interest. Students are required to complete a total of 12 credits of hospitality electives.
Elective Courses Offered in Fall 2020
Elective Courses Offered in Fall and Spring 2020/21
SHAHF 313 “Advanced Hospitality Accounting and Finance”
Prereq: HF210 and HF310. Focus is on the accounting operational duties faced by accountants in the Hospitality industry. This course covers day-to-day duties that typical hotel accountants encounter such as transactional accounting and internal controls including capital expenditure (CapEx) budgeting and property improvement program (PIP) analysis. In addition, the course will cover financial analysis that accountants typically encounter in the Hospitality industry. Other areas covered will include accounting processes, regulatory requirement, and non-accounting duties. 2 cr. Either semester.
Elective Courses Offered in Spring 2021
BU HUB Curriculum/Electives
General elective courses should be selected by the student to complement and broaden the student’s background. Students are required to complete four academic courses (36 credits) of general electives at any college within the University. Students may fulfill their general elective requirements with hospitality electives (SHA) or communication electives (COM) if so desired. The Physical Education and ROTC courses do not count toward degree credit.
Supervised Field Placement—(0 Credit Hours)
In addition to regular coursework, students complete a field placement requirement: two 400-hour, non-credit internships. The purpose of each internship is to help the students make connections in the field as well as gain the kind of experience that will allow them to obtain meaningful employment after graduation. Note: At least one of these internships must take place, with approval, within the hospitality industry.
International Experience—(0 Credit Hours)
This requirement is generally fulfilled by studying and/or working abroad, or by completing another pre-approved option with an international focus. Students typically enroll in a BU Study Abroad program, another approved study abroad program or attaining an internship abroad. Students are able to satisfy this requirement in alternative ways as well.
The School of Hospitality Administration offers flexibility in the Bachelor of Science in Hospitality Administration program. Students are not required to choose a concentration, however, concentrations allow students to focus their degree on an area of particular interest to them.
Declaring a Concentration
All Concentrations consist of 12 elective credits. It is strongly encouraged that students declare their Concentration by the first semester of their junior year. Students should fill out the Concentration Declaration Form.
Hospitality Marketing Concentration
This concentration exposes students to the core concepts, essential tools, and key frameworks of marketing in the hospitality industry. In view of marketing’s inseparability from other areas of hospitality operations and management, courses prepare students to contribute to an organization’s marketing objectives as they learn how to formulate strategies that create and capture customer value. The concentration is appropriate for students planning a career in sales, brand management, integrated marketing communications, hospitality distribution, digital marketing, marketing research/consumer insights, and consulting. The concentration requires 12 credits as specified below. Learn more about the Hospitality Marketing Concentration.
Event Management Concentration
This dynamic and fast growing field includes the management of meetings, events, and tradeshows for organizations and facilities. This concentration exposes students to the core concepts, essential tools, and key frameworks related to events in the hospitality industry. Career paths include corporate and association planning, as well as positions in special event companies and intermediary or third party planning companies. The concentration in Event Management requires 4 courses (12 credits). Learn more about the Event Management Concentration.
Hospitality Real Estate Development Concentration
In the contemporary tourism industry, the hospitality sector must confront the complex mechanisms of finance and economics. The real estate development concentration engages both by considering hospitality development and investment as integrally connected. Reflecting the experience many undergraduates encounter in practice, this concentration views hospitality development through the lens of finance, examining the ways each can add value to the other. In addition, the concentration will emphasize the importance of design in real estate development, exploring how the built environment and space can have an impact on hospitality investment and value. As part of a hospitality development discourse, financial analyses—feasibility studies, economic models, and investment strategies—acquire added social, cultural and aesthetic dimensions. The concentration in Hospitality Real Estate Development requires 2 courses, as well as 8 credits of available concentration electives. Learn more about the Hospitality Real Estate Development Concentration.
Revenue Management and Analytics Concentration
The Revenue Management and Analytics concentration is structured to prepare SHA students for careers in hospitality data analytics and revenue-management related professions. Developing key analytical and revenue management skill sets will better prepare students to assist hospitality organizations in solving the crucial issues they face today. Employing data-informed decision-making approaches, students will also gain the knowledge to recognize opportunities and leverage a data-driven approach to solving critical operational problems. Through a sequenced approach, the courses required for the concentration encourage students to develop skills such as statistical programming, analytical visualization, forecasting, pricing optimization, predictive modeling, and segmentation techniques. The use of hospitality industry-specific analytics will also be covered in all the concentration courses, and practical case studies will be employed to educate students on the critical importance of analytics to the hospitality industry today. The concentration requires 12 credits. Learn more about the Revenue Management and Analytics Concentration.