Makarand Mody
![[Elsevier] Dr. Makarand Mody, Ph.D., Publishes an Article Exploring Effects of Airbnb on Non-hosting Residents](/hospitality/files/2021/07/Website-Images-2-1200-x-700-px.png)
[Elsevier] Dr. Makarand Mody, Ph.D., Publishes an Article Exploring Effects of Airbnb on Non-hosting Residents
Dr. Makarand Mody, Ph.D., recently published an article in the Tourism Management Perspectives journal exploring the effects of Airbnb on non-hosting residents. The article, "Does Airbnb impact non-hosting Residents' quality of life? Comparing media discourse with empirical evidence," shows that despite the media's portrayal of Airbnb disrupting residents' quality of... More
[Long Live Lodging] Professor Makarand Mody Finds Post-pandemic Travel Results in Alternative Lodging
In a recent Long Live Lodging article, Professor Makarand Mody, and his fellow researchers learned that people planning a trip this year are less likely to stay in hotels and more likely to book alternative lodging such as private homes listed on Airbnb. Read More
![[MarketingBrew] Professor Makarand Mody Shares His Advice on How Destinations Can Lull More Visitors This Summer. Photo from Canva](/hospitality/files/2021/07/Website-Images-1200x700-40.png)
[MarketingBrew] Professor Makarand Mody Shares His Advice on How Destinations Can Lull More Visitors This Summer.
In a recent article on MarketingBrew, Professor Makarand Mody was asked to give his insight as to how destinations should entice more guests to travel this upcoming summer, suggesting that they should tap into people's underlying wanderlust. Read More
The Influence of Hospitable Design and Service on Patient Responses
By Makarand Mody Abstract A study of 216 respondents examined a medical center environment’s influence on patient responses. A stimulus–organism–response (S-O-R) model was adapted to the theory that more hospitable healthcare servicescape elements will affect patients’ overall satisfaction with healthcare experience, loyalty intentions, and willingness to pay out-of-pocket expenses for healthcare services. More
The Accommodations Experiencescape: A Comparative Assessment of Hotels and Airbnb
By Makarand Mody Abstract Accommodations providers in the sharing economy are increasingly competing with the hotel industry vis-à-vis the guest experience. Additionally, experience-related research remains underrepresented in the hospitality and tourism literature. This paper aims to develop and test a model of experiential consumption to provide a better understanding of an emerging... More
Hospitality healthscapes: A conjoint analysis approach to understanding patient responses to hotel-like hospital rooms.
By Makarand Mody Abstract In an increasingly competitive market, healthcare providers are incorporating best practices from the hospitality industry to improve the patient experience. The present study offers a model of hospitality healthscapes to provide a patient-based perspective of the infusion of hospitality into healthcare. A study of 406 respondents examined the... More
Heroic Messiahs or Practical Businessmen? The Narration and the Reality of Social Entrepreneurship in India.
By Makarand Mody Abstract While the phenomenon of social entrepreneurship is not new, there remain several ambiguities associated with its definition and theoretical formulation. To understand how social entrepreneurs create value in their quest to resolve social issues, it is important to appreciate the motivations that underlie their behavior. This chapter uses... More
Social Entrepreneurship Typologies and Tourism: Conceptual Frameworks
By Makarand Mody Abstract The chapter examines the ways that social entrepreneurs (SE) and Socially-Entrepreneurial Organizations (SEO) have been categorized. SEs have been categorized in terms of their personal traits and character, their organizational context, their work/leadership style, their motivations and the types of activities they undertake. SEOs have been categorized by... More
Gaming can be sustainable too! Using Social Representation Theory to examine the moderating effects of tourism diversification on residents’ tax paying behavior.
By Makarand Mody Abstract Tourism authorities in the Las Vegas region have suggested the diversification of the tourism industry as a strategy to improve the vitality of rural communities outside of the metropolitan area. The present study uses Social Representation Theory as the conceptual basis to test the moderating effects of the... More
Examining the Motivations for Social Entrepreneurship using Max Weber’s Typology of Rationality
By Makarand Mody Abstract This paper aims to utilize a framework from classic sociology – Max Weber’s Typology of Rationality – to understand the motivations for social entrepreneurship in responsible tourism in India. The critical role of the social entrepreneur in effecting the phenomenon of social entrepreneurship has been largely under-recognized. The... More