SHA Professor Makarand Mody Receives 2026 Shipley Academic Innovation Award
Boston University has announced the recipients of the 2026 Shipley Academic Innovation Awards, which recognize faculty-led initiatives that leverage artificial intelligence to reimagine teaching and learning. Among this year’s honorees is SHA Professor Makarand Mody, recognized for Hospitality as Experience Innovation in the Age of AI: Integrating Generative AI into Human-Centered Design in the Experience […]
[The Boston Globe] 43 cancellations reported at Logan Airport on Friday
Makarand Mody, Associate Professor of Hospitality Marketing at the Boston University School of Hospitality Administration, notes that widespread flight cancellations at Logan Airport have ripple effects across the hospitality sector, impacting hotel stays, car rentals, and restaurant business throughout the region. Link to the news
[WSJ Business] Is Last-Minute Travel the New Normal?
Makarand Mody, Associate Professor of Hospitality Marketing at the Boston University School of Hospitality Administration, explains that airlines are adapting to the rise in last-minute travel by maintaining flexible booking policies introduced during the pandemic. He adds that this trend is reshaping how airlines manage pricing and distribution to better serve spontaneous travelers. Link to […]
[BU Today] SHA Students Partner with Museum of Ice Cream for Hands-on Learning Experience
Boston University’s summer courses cover a wide variety of topics: art, mathematics, history, and…ice cream? For one School of Hospitality Administration class, that was exactly the assignment. This summer, students enrolled in Introduction to Customer Experience Management partnered with the Museum of Ice Cream (MOIC) in Boston’s Seaport. Read More By: Alene Bouranova Date: August 15, 2025 […]
[CBS News] Traveling? Consider packing a portable carbon monoxide detector
With recent stories of deaths due to carbon monoxide poisoning in hotels and resorts, some experts say a $40 investment could reap big rewards. WBZ-TV’s Logan Hall reports. Makarand Mody, Associate Professor of Hospitality Marketing; Director, Research; Chair of Undergraduate Programs, shares insights on how traveling to more developed countries like the U.S., Canada, or […]
[Hotel Investment Today] Nobu’s next course
By Christina Jelski Makarand Mody, associate professor of hospitality marketing at the Boston University School of Hospitality Administration, commented on how Nobu has mastered the delicate art of brand expansion—maintaining its aura of exclusivity while becoming a global hospitality powerhouse. As the brand continues to grow, Mody explored how Nobu’s strategy of blending culinary excellence […]
[CBC] Why some travelers are falling out of love with Airbnb
By Jonathan Ore As the price difference between hotels and short-term rentals shrinks, people are rethinking their options Makarand Mody, Associate Professor, Director of Research, and Chair of Undergraduate Programs at Boston University’s School of Hospitality Administration, was featured on a CBC podcast episode, talking about the evolving dynamics of short-term rentals like Airbnb. According […]
[MarketPlace] How do small, independent motels stay in business?
By Janet Nguyen Makarand Mody, associate professor of hospitality marketing at Boston University, sheds light on how small, independent motels manage to stay afloat in an industry dominated by national chains. According to Mody, location is a key factor in their success, particularly for motels near highways or in areas with limited competition. These motels […]
[BU Today] Choosing between an Airbnb and a Hotel This Summer? Here Are Some Things to Consider
School of Hospitality Administration’s Makarand Mody weighs in on how to decide what’s best for you It’s official: now that summer is here, travel season has arrived. According to Statista, the average American takes two to three vacations a year. That adds up to some serious domestic spending: this year, the US travel industry is expected to generate […]
[The Washington Post] Strangers are temporarily swapping homes to save cash and live like locals
Almost 20 years after Kate Winslet and Cameron Diaz famously traded houses in the romantic comedy “The Holiday,” real-life home swapping is catching on. Brianna Horn spent a leisurely three weeks vacationing in New York City in October 2022 — watching a Halloween dog parade, attending a friend’s movie premiere and seeing a Broadway play. […]