Skift: Dr. Mody Comments on IHG’s New Mid-scale Brand, Avid Hotels
Avid Hotels Is the Name IHG Gave to Its New Midscale Brand After a 3-Month Wait, Skift Intercontinental Hotel Group has announced the name of their newest brand, Avid Hotels. Elie Maalouf, IHG CEO of the Americas described the new chain as “championing the everyday traveler at an everyday price.” Mid-scale hotel brands like Avid […]
[Hotel Executive] All eyes on Argentina; hotel opportunities on the rise, co-authored by Eli Karakchian (SHA ’18)
What’s causing Argentina’s hotel development and tourism industry to catch the eyes of international markets? Eli Karakchian (SHA ’18) looks into this frontier market in a recent co-authored article, published on Hotel Executive. Hotel development and tourism are on the rise. See what’s causing this frontier market to gain international exposure in a recent article co-authored […]
[Hotel Executive] Eli Karakachian (SHA ’18) explores hotel brand proliferation and its impact on customers
For hotels, regularly increasing its brand portfolios means new revenue streams and reaching a variety of customers, but it is useful for customers or does it just cause confusion? Eli Karakachian (SHA ’18) explores the topic in a recent article co-authored with Tom Engel, School of Hospitality Administration Advisory Board President and president of T.L. ENGEL Group. […]
[Skift] Dr. Mody comments on Red Lion lawsuit against Hard Rock Hotels
In a recent Skift article, Red Lion Sues Hard Rock Hotels for Infringement in Race to Win Over Millennials, Dr. Makarand Mody comments on the similarities between these separate millennial-focused hotel brands. “Many of the themes that new hotel brands are trying to incorporate, across hotel categories, are indeed similar: local experiences, artisanal food and beverage, […]
Skift: Dr. Mody comments on IHG’s new mid-scale hotel brand
InterContinental Hotels Group (IHG) recently announced it’s launching a new hotel brand, a mid-scale brand that has yet to be named but will be designed for “principled everyday travelers” who want “exceptional quality at a great price” and are “practical, self-reliant, and value a hard-earned dollar.” Dr. Makarand Mody, assistant professor of hospitality marketing at the […]
BU Hospitality students join SAHIC in Havana, Cuba to discover the islands growing hotel development opportunities
Between May 13-17, 2017 Ally Rung (SHA ’17), Carly Antonioli (SHA ’17), and Juan Montes de Oca Angarita (SHA ’17) joined Professor Leora Halpern Lanz at the South American Hotel Investment Conference (SAHIC) in Havana, Cuba organized by the Latin American Hotel & Tourism Investment Conferences. This was the first time the event was held in Cuba. […]
Dr. Mike Oshins Shares the Differences Between a Good vs. Great Hospitality Manager
After being asked what his favorite hotel property was, Dr. Mike Oshins was inspired to find out what qualities of hospitality and hotel managers set one apart from the other. Through behavioral research, he determined the differences between a good hotel manager and a great hotel manager, finding qualities that can be used by hospitality […]
[Skift] Professor Makarand Mody Discusses Taj Hotels Move to One Brand
While most hotel companies are constantly increasing the number of brands under their ownership, Taj Hotels Resorts and Palaces is rebranding under just one name: Taj Hotels, Palaces, Resorts & Spas, and Safaris. In a recent Skift article, Taj Hotels Bucks the Expansion Trend and Shrinks From Three Brands to Just One, Professor Makarand Mody discusses the Taj’s […]
Professor Mike Oshins Discusses Millennials Interest in Hotel Brand Growth
Hotel companies are launching new brands faster and more frequently than ever before. But will these brands stick with Millennials – the generation with the strongest buying power? BU School of Hospitality Administration Michael Oshins comments in Hotel Interactive Network: “Millennials don’t necessarily like the big brands, they veer more toward independents,” – Michael Oshins Read the […]
Dean Arun Upneja Discusses Rising Boston Hotel Prices in Boston Globe
Dean Arun Upneja spoke to the Boston Globe about the rising hotel prices in Boston. The Globe noted that Boston prices are rising close to prices in Manhattan, which have actually been declining in recent years. Arun Upneja, dean of the Boston University School of Hospitality Administration, said rate fluctuation will continue as hotel chains […]