Faculty Research Articles published on scholarly sources.
Forecasting hotel demand uncertainty using time series Bayesian VAR models
By: APOSTOLOS AMPOUNTOLAS, Ph.D. Abstract Demand uncertainty is a fundamental characteristic of the hospitality industry. Hotel room inventory is fixed, and devising an accurate daily demand measurement is a key operational challenge. In practice, it is difficult to predict the industry stability and capture demand uncertainty, so the industry relies on demand estimates. This process […]
GDPR and Its Impact on Digital Marketing: What We Think We Know
By: Leora Lanz Abstract It is undeniable that GDPR is the current catch phrase and hot topic for global marketers in all sectors. May 25, 2018, marked the official start of the European Union’s (EU) General Data Protection Regulation (GDPR) ruling, though businesses and organizations around the world have been managing the potential consequences of […]
Motivation and Internal Frames of Reference: Do We Have the Wisdom to Help Employees Flourish at Work?
By Taylor Peyton Abstract Motivation lies at the heart of many of the problems that both leaders and human resource development (HRD) practitioners face within the daily events of their work. They may ask themselves such questions as how can they become motivated and stay motivated or, perhaps more importantly, how can they more effectively […]
New Options for Managing Hotel Public Relations
By Leora Lanz Abstract Move over Google, because Instagram could be the next best search engine. With 2018 came the ever-growing popularity of the photo-sharing application, and the rise of influential marketers who now have the weight to impact the travel and tourism industry in significant ways. The social site is no longer only for the […]
Employee perceptions of the work environment, motivational outlook, and work intentions: An HR practitioner’s dream or nightmare?
By Taylor Peyton Abstract The Problem Reinforcement theory has inspired many types of human resource development (HRD) initiatives. Despite their widespread use, reinforcement-focused programs, designed to control the outcome of behavior through external rewards, have proven expensive and cumbersome to manage and have an alarmingly low rate of return on investment. There is a critical […]
Work Locus of Control, Motivational Regulation, Employee Work Passion, and Work Intentions: An Empirical Investigation of an Appraisal Model
By Taylor Peyton Abstract In accordance with appraisal theory, relationships among four psychological constructs within an individual are examined: work-specific locus of control, motivational regulation, work passion, and work intentions. A survey was administered electronically to a database of working professionals, and 2654 responses were analyzed using structural equation modeling. Locus of control variables were […]
Study Abroad and the Development of College Students’ Travel Venturesomeness
By Makarand Mody Abstract This research examines the impact of short-term study abroad on a travel-specific psychographic manifestation of intercultural competence, Plog’s concept of venturesomeness. It also assesses the moderating effect of cultural distance on students’ development of venturesomeness. Using a pre-post longitudinal design, research found that the intercultural and personal development benefits acquired during […]
Integrating country and brand images: Using the Product—Country Image framework to understand travelers’ loyalty towards responsible tourism operators.
By Makarand Mody Abstract While much research into loyalty has been conducted at the destination level, tourists’ loyalty towards their intermediary has not been considered. To address this gap, the present study develops a model of tourists’ loyalty towards responsible tourism operators by integrating two streams of literature. The first stream pertains to branding, consumer […]
The Influence of Hospitable Design and Service on Patient Responses
By Makarand Mody Abstract A study of 216 respondents examined a medical center environment’s influence on patient responses. A stimulus–organism–response (S-O-R) model was adapted to the theory that more hospitable healthcare servicescape elements will affect patients’ overall satisfaction with healthcare experience, loyalty intentions, and willingness to pay out-of-pocket expenses for healthcare services. Servicescape elements included […]
The Accommodations Experiencescape: A Comparative Assessment of Hotels and Airbnb
By Makarand Mody Abstract Accommodations providers in the sharing economy are increasingly competing with the hotel industry vis-à-vis the guest experience. Additionally, experience-related research remains underrepresented in the hospitality and tourism literature. This paper aims to develop and test a model of experiential consumption to provide a better understanding of an emerging phenomenon in the […]