Professor Leora Halpern Lanz Elevates Hospitality Dialogue Through Book Launch and Media Spotlights
Across leading hospitality and business platforms, Professor Leora Halpern Lanz continues to inspire industry professionals and students alike with her new book, Developing Your Marketing Mindset: Real-World Lessons from Hospitality. From podcasts to press features, Lanz’s work is sparking a conversation on how purpose, authenticity, and human connection redefine marketing in today’s hospitality landscape. 1. […]
[Breakthroughs from Boston U] Why it Matters to Market With Meaning and Impact in the Hospitality Industry
Leora Halpern Lanz, Associate Professor of the Practice and Executive Director of Online Programs at Boston University’s School of Hospitality Administration, offers timely insight into how hospitality marketing must evolve with intention and authenticity. “If hospitality is about how we make people feel,” she noted, “then hospitality businesses must highlight the wellness, sustainability, and community […]
[Forbes] The Importance of Supportive Networks for Women in Hospitality
By Roger Sands Networks create a supportive environment where women can share experiences, challenges and strategies for overcoming obstacles in the workplace while fostering career advancement and well-being. Leora Halpern Lanz, Associate Professor of the Practice and Executive Director of Online Programs at Boston University’s School of Hospitality Administration, emphasizes that “relationships must include spaces […]
[Forbes] Mentorship And Sponsorship Play Key Roles For Women In Hospitality
By Roger Sands, Contributor. Women who seek to advance in the hospitality industry are wise to take advantage of mentorship and sponsorship programs that help develop new skills, build confidence and navigate career challenges. Leora Halpern Lanz, Associate Professor of the Practice and Executive Director of Online Programs at Boston University’s School of Hospitality Administration, […]
[BU Experts] Wellness in Hospitality: The Increasing Need for Education
Leora Lanz, Executive Director of the Online Program and Associate Professor of Marketing at BU’s School of Hospitality Administration, explores how wellness is becoming a core component of hospitality marketing. Drawing from her experience teaching advanced experiential marketing, Lanz illustrates the importance of incorporating wellness into brand positioning, guest experiences, and marketing strategies. Her students’ […]
[BU Today] The Year in Pictures: A Look Back at 2024
BU photographers pick their 20 favorite photos of the year By BU Today staff Melissa L. Gilliam’s historic inauguration as Boston University’s 11th president marked a year filled with moments of connection and vision, including her visit to the School of Hospitality Administration (SHA) on July 3. Just two days into her presidency, President Gilliam engaged […]
[WalletHub] Best Foodie Cities in America (2024)
By Adam McCann, WalletHub Financial Writer Source: WalletHub Leora Lanz, Associate Professor of the Practice and Executive Director of Online Programs at Boston University’s School of Hospitality Administration, provides valuable insights into the evolving world of “foodie” culture and its accessibility in cities across America. She talked about how food enthusiasts—whether fine-dining connoisseurs or street […]
[CoStar] Shift focus on your hotel’s digital spend and marketing mindset
By Leora Halpern Lanz HNN columnist Published version in CoStar- Full article below: As hoteliers enter the critical phase of budget planning, it’s imperative to scrutinize where digital marketing dollars are allocated and what outcomes they drive. With a myriad of platforms and strategies available, it’s easy to spread the budget thin without reaping significant returns. […]
[BNN Bloomberg] The Summer’s Most Stylish Status Symbols Come from Luxury Hotels
By Sarah Rappaport Leora Lanz, Associate Professor and Executive Director of Online Programs at Boston University’s School of Hospitality Administration, offers her expert perspective on the growing trend of luxury hotel merchandise as a status symbol. Lanz said that branded items from upscale hotels are becoming increasingly popular among millennial and Gen-Z consumers, who value […]
[CommonWealth Beacon] Boston Common restaurant closing, city seeks new tenant
Leora Lanz, SHA associate professor, provides valuable insight into the challenges of operating a restaurant in a unique location like Boston Common. She emphasizes the importance of marketing strategies, such as placing signs on surrounding streets and creating a strong sense of place, to establish the restaurant as a destination for both locals and tourists. […]