[BNN Bloomberg] The Summer’s Most Stylish Status Symbols Come from Luxury Hotels
Leora Lanz, Associate Professor and Executive Director of Online Programs at Boston University’s School of Hospitality Administration, offers her expert perspective on the growing trend of luxury hotel merchandise as a status symbol. Lanz said that branded items from upscale hotels are becoming increasingly popular among millennial and Gen-Z consumers, who value the “if-you-know-you-know” appeal of these exclusive products.
The BNN Bloomberg article explored how luxury hotels are capitalizing on this trend, with many expanding their merchandise offerings to include everything from $2,700 tote bags to $620 silk pajamas. These items serve as both mementos and status symbols, reflecting a shift in consumer behavior where experiences and associated branded merchandise become a fashion statement. The rise of “resortcore” means the blending of travel and fashion, as both industries collaborate to meet the desires of a post-COVID luxury market.
- Date: August 29, 2024
- News source: BNN Bloomberg
- Describing themselves as an American Londoner looking for the next great film to watch, Sarah Rappaport is a UK Correspondent for Bloomberg Pursuits. Sarah writes for Bloomberg @luxury @business. Arts + culture, travel. More about Sarah Rappaport