By Alexis Oliver By now we’ve all heard the forecast: the Millennial Generation is set to take the country’s business travel industry by storm. By 2020, Millennials will make up 50% of U.S. business travelers, and will carry $1.3 trillion to $1.7 trillion in total spending power, according to Jeff Fromm, a marketing specialist […]
By Mirembe B. Birigwa The legendary Pan American World Airways remains a bastion of nostalgia and cultural significance and serves as a case study in how airlines adapted their hiring practices to reflect the social movements of the 1960’s and 70’s. To maintain a competitive advantage, top companies thriving today are tasked with conveying a […]
By Melinda Jászberényi, Ph.D. River cruising is one of the most attractive and rapidly developing areas of international tourism. Beyond the beautiful natural environment of the rivers, architectural attractions along the riverside enrich the experience, providing historical and cultural background that deepens tourists’ connections to the city. With other European cities, Budapest has benefited from […]
By Bradford Hudson The advertisement for American Airlines that is reproduced on the following pages appeared in national magazines in late 1957. It is a two-page centerfold color spread depicting a couple arriving at the Ritz-Carlton Hotel in Boston, after a flight on American Airlines. The discussion below provides a deconstruction and analysis of its […]
The impact of politics upon the hospitality and tourism sector is dramatic. Almost unlimited are the ways in which governments influence the delivery of hospitality and tourism products, whether through regulation of commerce, business and real estate development initiatives, cultural and historic preservation strategies, and taxation policies. Governments may also be involved in spending public […]