Are You Ready to Advance Your Advertising Career?

The part-time Master of Science in Advertising at Boston University—a hands-on, professional program offered through BU’s College of Communication (COM) and Metropolitan College (MET)—offers solutions to contemporary marketing problems from strategic, creative, and technological perspectives.

As the advertising industry evolves to meet new consumer patterns and navigate competitive challenges at the dawn of a new decade, new opportunities are emerging in the field. The ability to think creatively and develop novel approaches to advertising is essential to meeting the needs of brands, businesses, and clientele in a changing marketplace.

Program at a Glance

  • On Campus
  • Part-Time Study
  • 40 Credits
  • 18—24 Months to Completion
  • Tuition & Fees—Part-Time Study*: $38,500

*Based on 2022–2023 Boston University tuition and fees. Merit scholarship may reduce cost.

Develop Creative and Strategic Skills in Advertising

Guided by industry professionals and communication experts, BU’s Advertising master’s degree program provides a sound understanding of the principles of digital advertising while developing your ability to communicate ideas using coherent, persuasive skills in writing and oral presentation. BU’s MS in Advertising curriculum covers:

  • Interactive Media
  • Branding and Creative Development
  • Advertising Management and Strategy
  • International Marketing
  • Mass Communication

You can customize BU’s Advertising master’s degree program to your needs by choosing a sequence of courses that provide an understanding of interactive, digital content, or by focusing more specifically on international marketing and management. We also make sure you master the arts of presenting your pitch and working collaboratively—skills that give you an edge in the daily challenges of any job.

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“I have started a new job at Salesforce, managing product marketing for digital commerce and digital experience solutions. I would not have been able to land this job without my Advertising degree from BU. I have loved my classes, professors, teammates, and projects. The material I learned has helped me interview confidently at digital software companies, where I did not have any relevant work experience.”Katherine Milne (MET’17), Salesforce

Why Earn a Master’s Degree in Advertising at BU?

  • Active Learning Environment: BU’s advertising and communication courses ensure you get the attention you need while focusing on case studies, hands-on practice, market research, and analysis of what works.
  • Engaged Faculty: In BU’s MS in Advertising graduate program, you benefit from working with industry veterans and experts who can introduce you to the real-world dynamics of the field, along with the essentials of digital strategy, search-engine marketing, branding, creative, media, marketing, mass communication, and accounting.
  • Extensive Network: Study alongside peers with solid advertising, marketing, and communications experience; learn from faculty and agency pros who have valuable contacts in the industry; and benefit from an alumni community with strong professional connections.
  • Student Support: Enjoy an exceptional student-to-instructor ratio, ensuring close interaction with faculty mentors and access to support.
  • Valuable Resources: Make use of Boston University’s extensive resources, including the Center for Career Development, Center for Mobile Communication Studies, Communication Research Center, Fitness & Recreation Center, IT Help Centers, Mugar Memorial Library, Center for Antiracist Research, Howard Thurman Center for Common Ground, George Sherman Union, and many others.
  • Flexible Options: Study at the pace that works for you, evenings on campus with courses that begin fall, spring, and summer.
  • Merit Scholarships: All applicants are automatically considered, and admitted students are nominated based on eligibility.

Master the Skills to Excel in the Competitive Advertising Industry

Offered part-time by Metropolitan College in collaboration with the College of Communication, Boston University’s MS in Advertising program develops the diverse skills required to create, develop, market, and manage a full ad campaign in a competitive marketplace.

Our convenient, evening courses combine core advertising fundamentals with the latest approaches in digital content and marketing, preparing you to compete in the fast-paced, ever-changing world of communication—whether you wish to enter this rewarding field, or seek to enhance your current industry knowledge and experience.

Graduate with Expertise

Boston University’s Advertising master’s degree will equip you with:

  • An ability to solve contemporary marketing problems from strategic, creative, and technological perspectives.
  • A sound understanding of the principles of digital advertising.
  • Proficiency in the communication of ideas using coherent persuasive skills in writing and oral presentation.

A total of 40 credits is required.

Students in the MS in Advertising program must maintain a grade point average of at least 3.0 to remain in good standing and to graduate. No grade below B- in any course may be applied toward the degree. Students with grade point averages below 3.0 will be placed on academic probation and must be in a position to achieve a 3.0 within the 40 required credit hours for graduation or be subject to dismissal.

Core Courses

(Three courses/12 credits)


(Seven courses/28 credits)

Choose four advertising electives:

Advertising electives with a digital media focus:

Choose three management electives:

Management electives with a digital media focus:

Tuition & Financial Assistance

Competitive Tuition

Our part-time rates are substantially lower than those of the traditional, full-time residential programs yet provide access to the same high-quality BU education.

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Comprehensive Financial Assistance

Our services include scholarships, graduate loans, and payment plans.

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Get Started

Please visit the BU MET admissions page for details on how to apply, financial assistance, tuition and fees, requirements for international students, and more.

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