Airbnb 2.0: Is it a sharing economy platform or a lodging corporation?
By Makarand Mody Abstract Research on Airbnb has provided significant evidence that it has an adverse impact on hotel performance. However, the impact of a more recent Airbnb-related phenomenon that remains under-explored is the increasing professionalization of Airbnb and the prevalence of multi-unit hosts who offer more than one listing on the platform and are […]
Parallel pathways to brand loyalty: Mapping the consequences of authentic consumption experiences for hotels and Airbnb.
By Makarand Mody Abstract The popularity of Airbnb has significantly affected the hotel industry. One of Airbnb’s fundamental value propositions is the concept of authenticity, but the hospitality and tourism literature is scant regarding what constitutes an authentic consumption experience in the lodging industry and how such authenticity generates brand loyalty. This study identifies two […]
Restorative servicescapes in healthcare: Examining the influence of hotel-like attributes on patient well-being
By Makarand Mody Abstract This study examines how 527 patients across different health states assessed the influence of hotel-like attributes on their well-being. Using theoretical mechanisms of attention restoration underlying restorative servicescapes, we postulated that hotel-like products and services will enhance patients’ perceived well-being, which, in turn, will favorably affect their behavioral intentions. We also […]
Platforms in the peer-to-peer sharing economy
By Makarand Mody Abstract The purpose of this paper is to examine peer-to-peer sharing platform business models, their sources of competitive advantage, and the roles, motivations and behaviors of key actors in their ecosystems. This paper uses a conceptual approach that is rooted in the service, tourism and hospitality, and strategy literature.Read More: https://www.emerald.com/insight/content/doi/10.1108/JOSM-11-2018-0369/full/html
Adding evidence to the debate: Quantifying Airbnb’s disruptive impact on ten key hotel markets
By Makarand Mody Abstract Airbnb’s entry into the lodging landscape has dramatically increased the available supply of rooms for accommodating prospective visitors at a destination. In a competitive market, an increase in supply while keeping demand relatively constant would decrease prices and revenues. While Airbnb is expected to negatively impact the hotel industry, the effects […]
SHA Professor Featured in the Press
Professor Mody’s Airbnb Study Gets Picked Up by Major News Outlets Professor Mody and colleagues conducted a study on Airbnb a while back and have since been featured in a number of well-known news distributors. You can read the original article here on BU Today. His findings and takeaways were featured on ChinaDaily, BisNow, TravelWeekly, The New York […]
Using segmentation to compete in the age of the sharing economy: Testing a core-periphery framework
By Makarand Mody Abstract Airbnb has emerged as a credible competitive threat to the hotel industry. Consequently, hotel brands are having to rethink the experiences they provide to customer in an increasingly competitive environment. Despite these trends in the industry, experience-related research that examines and informs these developments remains under-represented in the hospitality and tourism […]
Consumption authenticity in the accommodations industry: The keys to brand love and brand loyalty for hotels and Airbnb
By Makarand Mody Abstract Airbnb has gained popularity as an alternative to hotels, with the authenticity of the consumption experience being a critical differentiating factor. However, the hospitality and tourism literature has not fully explored how Airbnb and traditional hotel brands are facilitating authentic travel experiences and the impact of these experiences on brand love […]
Going back to its roots: Can hospitableness provide hotels competitive advantage over the sharing economy.
By Makarand Mody Abstract While the customer experience is at the heart of the hospitality industry, experience-related research remains underrepresented. This gap is critical, particularly given the emerging threat of the sharing economy to the hotel industry along experiential factors. Using data from a survey of 630 customers who stayed at a hotel or an […]
Not in my backyard? Is the anti-Airbnb discourse truly warranted?
By Makarand Mody Abstract The sharing economy, and Airbnb in particular, has emerged as one of the most contentious issues of recent times. The company has experienced rapid growth in its decade of operation, supported by strong consumer demand that is increasingly substituting that for the conventional hotel product (Guttentag & Smith, 2017; Hajibaba & Dolnicar, 2017), and […]