Hotel and Lodging Research
Conveying Hotel Cleanliness During COVID-19 Crisis
By Suzanne Bagnera Abstract For hotel housekeeping, COVID-19 has become a showstopper, and not the good kind! Traditional guestroom cleaning programs fall shy of the hygiene standards required amidst COVID-19. The inflow of guests from around the world elevates the risk of contamination in hotels. Exacerbating that risk is that fact that... More
Postcrisis REIT performance using financial ratios: A Data Envelopment Analysis Approach Tourism Economics
By: APOSTOLOS AMPOUNTOLAS, Ph.D. Abstract This study examines the performance of public lodging real estate investment trusts (REITs) following the financial crisis period from 2013 to 2017. We employed data envelopment analysis, a nonparametric technique based on linear programming, to measure performance. Determinants of efficiency were assessed by a set of financial... More
Active Learning to Improve Self-Confidence and Decision-Making Skills Through the Use of Hotel Simulation
By: APOSTOLOS AMPOUNTOLAS, Ph.D. ABSTRACT This study evaluated the use of hotel simulation learning and how it promotes users’ confidence as a decision-making tool. Given the challenges of preparing students for the service industry, it enables them to make hypothetical decisions based on real-life scenarios. The perceived learning experience can enhance students’... More
The Airbnb paradox: Positive employment effects in the hospitality industry
By Makarand Mody Abstract The purpose of this study is to examine the extent to which Airbnb supply affects employment in the hospitality, tourism, and leisure industries. Accordingly, we analyzed the effects of Airbnb supply on various sectors in the hospitality, tourism, and leisure industries in 12 major metropolitan statistical areas in... More
Airbnb 2.0: Is it a sharing economy platform or a lodging corporation?
By Makarand Mody Abstract Research on Airbnb has provided significant evidence that it has an adverse impact on hotel performance. However, the impact of a more recent Airbnb-related phenomenon that remains under-explored is the increasing professionalization of Airbnb and the prevalence of multi-unit hosts who offer more than one listing on the... More
Parallel pathways to brand loyalty: Mapping the consequences of authentic consumption experiences for hotels and Airbnb.
By Makarand Mody Abstract The popularity of Airbnb has significantly affected the hotel industry. One of Airbnb's fundamental value propositions is the concept of authenticity, but the hospitality and tourism literature is scant regarding what constitutes an authentic consumption experience in the lodging industry and how such authenticity generates brand loyalty. This... More
Adding evidence to the debate: Quantifying Airbnb’s disruptive impact on ten key hotel markets
By Makarand Mody Abstract Airbnb's entry into the lodging landscape has dramatically increased the available supply of rooms for accommodating prospective visitors at a destination. In a competitive market, an increase in supply while keeping demand relatively constant would decrease prices and revenues. While Airbnb is expected to negatively impact the hotel... More
Using segmentation to compete in the age of the sharing economy: Testing a core-periphery framework
By Makarand Mody Abstract Airbnb has emerged as a credible competitive threat to the hotel industry. Consequently, hotel brands are having to rethink the experiences they provide to customer in an increasingly competitive environment. Despite these trends in the industry, experience-related research that examines and informs these developments remains under-represented in the... More
Consumption authenticity in the accommodations industry: The keys to brand love and brand loyalty for hotels and Airbnb
By Makarand Mody Abstract Airbnb has gained popularity as an alternative to hotels, with the authenticity of the consumption experience being a critical differentiating factor. However, the hospitality and tourism literature has not fully explored how Airbnb and traditional hotel brands are facilitating authentic travel experiences and the impact of these experiences... More
Going back to its roots: Can hospitableness provide hotels competitive advantage over the sharing economy.
By Makarand Mody Abstract While the customer experience is at the heart of the hospitality industry, experience-related research remains underrepresented. This gap is critical, particularly given the emerging threat of the sharing economy to the hotel industry along experiential factors. Using data from a survey of 630 customers who stayed at a... More