A Message From Our Faculty to Incoming Students
Welcome to SHA! During this trying time, our brilliant faculty will challenge, influence, and provoke you to think critically and strategically to develop solutions and understand people as consumers. Here you will be part of a vibrant community with my diverse students and a vast alumni network. Our curriculum will help boost you and turn […]
Does Airbnb have a homogenous impact?
Examining Airbnb’s effect on hotels with different organizational structures By: APOSTOLOS AMPOUNTOLAS, Ph.D. Abstract Although a number of studies have examined Airbnb’s impact on hotels, previous studies have yielded mixed results and are limited in their geographical scope. Additionally, the impact of Airbnb on hotels with different organizational structures has not been previously analyzed. Accordingly, […]
Skills Needed to Succeed as Marketers in Hospitality
By Dr. Mark Legg & Dr. Makarand Mody Successful Marketing in 2020 and beyond = Operations + Analytics + Attentiveness and Curiosity. Guests today in our industry are being inundated everywhere by advertising. Being able to reach our guests successfully is becoming an increasingly complex task. Marketing today in the hospitality sector is more complicated than […]
Professor Michael Oshins Memorial Service and LIVE Streaming
The stream will begin on Wednesday, November 20, 2019, 5:30 – 7:00 P.M. The School of Hospitality Administration invites the entire Boston University community to pay tribute to the life, achievements, and legacy of Professor Michael L. Oshins, Wheelock ’02. With a keynote delivered by BU Dean of Students Kenneth Elmore, and tributes from colleagues, […]
Quick Read: Thomas Cook Collapses – What That Means
By: APOSTOLOS AMPOUNTOLAS, Ph.D. The collapse of Thomas Cook is a sad moment for the travel and hospitality industry. Thomas Cook was not just a travel agency, but a vertically integrated company owning multiple airlines, tour operator package business, hotels, high street travel shops, call-centers, destination service agencies, just to name a few. Unfortunately, the […]
Announcement: Dr. Mike Oshins
Dear All, This is one message I wish I did not have to write. I am very sad to share that Dr. Michael Oshins passed away last night after a valiant battle with pancreatic cancer. Our hearts go out to Mike’s wife Alison, and his three children who are all members of the BU and […]
SHA Professor Featured in the Press
Professor Mody’s Airbnb Study Gets Picked Up by Major News Outlets Professor Mody and colleagues conducted a study on Airbnb a while back and have since been featured in a number of well-known news distributors. You can read the original article here on BU Today. His findings and takeaways were featured on ChinaDaily, BisNow, TravelWeekly, The New York […]
Peer-to-peer marketplaces: a study on consumer purchase behavior
By: APOSTOLOS AMPOUNTOLAS, Ph.D. Abstract Purpose The online travel environment continues to expand as the numerous peer-to-peer (P2P) marketplaces that comprise the “sharing economy” have also multiplied and expanded, resulting in a move from the traditional hospitality industry to a new digital ecosystem. The purpose of this paper is to examine the effects of different […]
[WalletHub] Dr. Markham-Bagnera on Winter Travel Trends
You can learn a lot about people from their travel habits generally and their attitudes toward winter travel in particular. After all, winter travel can be especially trying, on both our patience and our wallets. To get a better sense of how U.S. consumers are feeling about their ability to get away heading into the […]
Forecasting hotel demand uncertainty using time series Bayesian VAR models
By: APOSTOLOS AMPOUNTOLAS, Ph.D. Abstract Demand uncertainty is a fundamental characteristic of the hospitality industry. Hotel room inventory is fixed, and devising an accurate daily demand measurement is a key operational challenge. In practice, it is difficult to predict the industry stability and capture demand uncertainty, so the industry relies on demand estimates. This process […]