Top-Tier IJHM Publishes Dr. Bai Yunmei’s Add-on Pricing Research
Bai Yunmei, Ph.D, has published a new article in the International Journal of Hospitality Management titled “Understanding Transaction Value in Add-on Pricing – How Base Room Rate, Attribute Type, and Price Framing Shape Consumer Booking Intention.” The study explains how base room rates, add-on attributes, and price framing shape consumer booking intentions. Key insights show […]
[BU Today] Adventure in Thailand: SHA Undergrads Study Ecotourism
Yunmei (Mabel) Bai, SHA’s assistant professor of revenue management, along with eight SHA students, recently embarked on a service-learning trip to Thailand to explore the complexities of global tourism. With the focus on understanding the environmental and social impacts of tourism, the trip provided invaluable insights through hands-on experiences such as staying with local families, […]