By Minu Agarwal and Prashant Das In this article, we adopt a real estate perspective and explore the sustainability implications of hotels. First, we provide a background on sustainability, describe how it relates to the hotel sector and synthesize literature on the economic implications of sustainability. Further, we provide and explain trends on sustainability certifications, […]
By Leora Lanz and Jenna Berry With the age of technology in full swing and the use of social media at an all-time high, digital marketing is not only recommended, but also necessary. The following list of recommendations will ensure that an independent restaurant’s online marketing presence will survive and thrive in the competitive nature […]
By Priyanko Guchait Mistakes and errors come in all shapes and sizes. In 2015, a number of major hotel corporations fell victim to cyber breaches. Hyatt Hotels Corporation’s payment processing system was breached and affected 250 hotels in about 50 countries. In that same year, data security incidents also occurred in Hilton Worldwide Holdings Incorporated […]
By Sean McGinley “Control your own destiny or someone else will.” ~ Jack Welch In many ways, companies in the hospitality industry thrive when they successfully deliver exceptional service experiences to their guests. As such, the human capital in the industry for forging positive relationships and fostering guest loyalty should be present at every successful […]
By Makarand Mody and Kyle Koslowsky The tourism industry is like a mirror: what it offers often reflects the trends that we see in society more broadly. The tourism industry from 30 years ago is very different than the one we see today. In particular, there has been a renaissance of sorts in the accommodations […]
By Lisa C. Wan and Elisa Chan The service industry accounts for more than 70% of global GDP and continues to grow. This growth of the service sector in the foreseeable future is partly fueled by the rapid development of service technology (e.g., artificial technology (AI), chatbots, and automated self-service technology) in the digital age. […]
By Chekitan S. Dev and Prateek Kumar[1] Introduction Choosing hotel amenities is a critical task for hotel owners and operators. Offering too few amenities, or the wrong kind of amenities, can negatively affect the brand positioning of the hotel and the guest’s service experience. Offering too many amenities can waste capital, increase operating costs, and […]