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Tag: Dean’s Letter

Letter from the Dean – December 2021 Data Analytics Edition

Welcome to Boston Hospitality Review: Data Analytics Edition Gift-giving has never been more difficult. Everyone in the family can go online and just order whatever they want. It’s instant, but is it gratifying? And what happens once the thrill of getting a package is gone? The bigger problem is: what do we do with all […]

Letter from the Dean – November 2021 Corporate Social Responsibility Edition

Welcome to Boston Hospitality Review: Corporate Social Responsibility Edition In this era of being “woke,” the wake-up call for change cannot be ignored. We have reached a crisis point on many critical issues. There’s no snooze button that will allow us to rest any longer. Timely and important, this special edition on Corporate Social Responsibility […]

Letter from the Dean – October 2021 Consumer Behavior Edition

Welcome to Boston Hospitality Review: Consumer Behavior Edition Let’s cut to the chase. What was “at your service” has been replaced by consumers expecting to have services “on-demand.” The imagery of a butler in white gloves carrying a silver tray has been replaced by shouting across the room, “Hey Alexa,” followed by a command in […]

Letter from the Dean – September 2021 Digital Marketing Issue

Welcome to Boston Hospitality Review: Digital Marketing Edition (Part II of II) One of the luxuries of staying in a hotel, beyond the fresh linens, array of carefully selected bath products, and chocolate treats left on the pillow, is access to a particular benefit that is not exactly decadent but fleeting and frequently unattainable in […]

Letter from the Dean – August 2021 Digital Marketing Issue

Welcome to Boston Hospitality Review: Digital Marketing Edition (Part I of II) One of the luxuries of staying in a hotel, beyond the fresh linens, array of carefully selected bath products, and chocolate treats left on the pillow, is access to a particular benefit that is not exactly decadent but fleeting and frequently unattainable in […]

Letter from the Dean – July 2021 Revenue Management Issue

Welcome to the Revenue Management Edition of Boston Hospitality Review By: Arun Upneja, Ph.D., Dean, Boston University – School of Hospitality Administration “Come on down!” These words for some of you need no explanation. You hear them, and you may travel back in your mind to lazy afternoons on the couch, watching the long-running and […]

Letter from the Dean – April 2021 Real Estate Issue

By: Arun Upneja, Ph.D. Greetings from the School of Hospitality Administration at Boston University and welcome to our Real Estate Issue of Boston Hospitality Review (BHR). At the time of this writing after an existentially “long cold lonely winter,” to quote the Beatles, “the smiles are returning to the faces” (even if masked) as vaccinations […]