Tag: cornell

Memo to Leaders: “Enchanted” Marketplaces and Workspaces are on the Horizon

By: James Houran, Ph.D.Managing Director at AETHOS Consulting Group  and J. Bruce Tracey, Ph.D. Professor at Cornell University’s School of Hotel Administration Pine and Gilmore’s (1999) famous concept of the “experience economy” – introduced nearly 25 years ago – asserts that businesses intent on competition or differentiation must deliver “memorable events” for consumers because such […]

Defining the New Luxury: Perspectives from Industry Leaders

By Chekitan S. Dev Luxury is nothing new. The concept is ancient and global, at least for the privileged few who attained the special status of royalty. The concept of premium accommodations for average consumers was pioneered by innovative hoteliers during the nineteenth century. During the years that have followed, the idea of a luxury […]