Master of Science in Advertising

Practical, cutting edge, and well-rounded, Boston University’s part-time Master of Science (MS) in Advertising is a hands-on, professional program offered through BU’s College of Communication and Metropolitan College.

Our convenient, evening courses combine core advertising fundamentals with the latest approaches in digital content and marketing, preparing you to compete in the fast-paced, ever-changing world of communication—whether you wish to enter this rewarding field, or seek to enhance your current industry knowledge and experience.

You can customize the Advertising program to your needs by choosing a sequence of courses that provide an understanding of interactive, digital content, or by focusing on international marketing and management. We also make sure you master the arts of presenting your pitch and working collaboratively—skills that give you an edge in the daily challenges of any job.

Through case studies, hands-on practice, market research, and analysis of what works, our curriculum covers:

  • Interactive Media
  • Branding and Creative Development
  • Advertising Management and Strategy
  • International Marketing
  • Mass Communication

Students who complete the master’s degree in Advertising will be able to demonstrate:

  • An ability to solve contemporary marketing problems from strategic, creative, and technological perspectives.
  • A sound understanding of the principles of digital advertising.
  • Proficiency in the communication of ideas using coherent persuasive skills in writing and oral presentation.

View all Advertising graduate courses.