Master of Science in Advertising
Practical, cutting-edge, and well-rounded, Boston University’s part-time Master of Science (MS) in Advertising is a hands-on, professional program offered through BU’s College of Communication and Metropolitan College.
Our convenient, evening courses combine core advertising fundamentals with the latest approaches in digital content and marketing, preparing you to compete in the fast-paced, ever-changing world of communication—whether you wish to enter this rewarding field, or seek to enhance your current industry knowledge and experience.
You can customize the Advertising program to your needs by choosing a sequence of courses that provide an understanding of interactive, digital content, or by focusing on international marketing and management. We also make sure you master the arts of presenting your pitch and working collaboratively—skills that give you an edge in the daily challenges of any job.
Through case studies, hands-on practice, market research, and analysis of what works, our curriculum covers:
- Interactive Media
- Branding and Creative Development
- Advertising Management and Strategy
- International Marketing
- Mass Communication
Students who complete the master’s degree in Advertising will be able to demonstrate:
- An ability to solve contemporary marketing problems from strategic, creative, and technological perspectives.
- A sound understanding of the principles of digital advertising.
- Proficiency in the communication of ideas using coherent persuasive skills in writing and oral presentation.
All candidates for admission to the part-time MS in Advertising program must have a bachelor’s degree and are selected on the basis of undergraduate transcripts, academic and professional references, and work experience. Standardized admissions tests such as the GRE are not required; English-language proficiency is required. The program has a rolling admissions policy with no absolute deadlines. Students may complete up to eight credits in the program prior to admission. Full-time and Summer Term courses offered by the College of Communication may not be counted toward the part-time degree. Because this is a part-time program, it is not possible for international students to obtain a visa for study in it.
Students in the MS in Advertising program must maintain a grade point average of at least 3.0 to remain in good standing and to graduate. No grade below B- in any course may be applied toward the degree. Students with grade point averages below 3.0 will be placed on academic probation and must be in a position to achieve a 3.0 within the 40 required credit hours for graduation or be subject to dismissal.
A total 40 credits is required.
Note: Some courses may have prerequisites. See the Advertising course descriptions for details.
(Three courses/12 credits)
- MET CM 707 Writing for Media Professionals
- MET CM 708 Principles and Practices of Advertising
- MET CM 719 Interactive Marketing Communication
(Seven courses/28 credits)
For a digital media focus, consider electives marked with an asterisk (*).
- MET CM 702 Advertising in Society
- MET CM 704 Contemporary Mass Communication
- MET CM 711 Consumer Insight and Account Planning
- MET CM 714 Video in the Digital Age *
- MET CM 716 Digital Communication *
- MET CM 717 Fundamentals of Creative Development
- MET CM 721 Advertising Management
- MET CM 726 Strategic Brand Solutions
- MET CM 736 New and Traditional Media Strategies
- MET CM 737 Social Networks in Strategic Communication Planning *
- MET CM 739 Principles of Search Engine Marketing *
- MET CM 744 Design and New Media *
- MET AD 632 Financial Concepts
- MET AD 648 E-Commerce*
- MET AD 670 Creative Multimedia: Tools, Design, and Application *
- MET AD 725 Negotiations and Organizational Conflict Resolution
- MET AD 733 Leadership in Management
- MET AD 737 Innovative Marketing Techniques *
- MET AD 741 The Innovation Process: Developing New Products and Services
- MET AD 852 International Market Research
- MET AD 857 International Marketing Strategy
- MET AD 860 International Advertising
View all Advertising graduate courses.