Strategic Communications: Promoting a Book.

Are you ready to learn how to amplify a book launch and build a positive media presence? Join Kevin Anselmo from Experiential Communications for a dynamic, remote 90-minute workshop where you’ll discover how to navigate both promoting an upcoming book and enhancing awareness of a book already in print. Request an Accommodation For questions about accessibility or to request an accommodation (e.g., ASL interpreters, Communication Access Realtime Translation CART), please email research@bu.edu. In this interactive session, you’ll learn how to: Clarify your book’s core message Build an audience to market books and mobilize ambassadors Execute a content plan Generate media interviews Participate in promotional events