Home Economics Historian Elias Weighs in Amid Betty Crocker Controversy
When the Boston Globe investigated a new marketing initiative by Betty Crocker, purportedly designed to encourage women in STEM fields by reconceiving of the kitchen as a home for culinary experimentation, it brought new scrutiny to archaic ideas about gender roles and the kitchen.
As the author of “Stir It Up: Home Economics in American Culture,” Dr. Megan Elias, BU MET MLA in Gastronomy program director and associate professor of the practice, was asked by the Globe to provide historical context regarding the movement to legitimize domestic labor, and insights into the gender dynamics at play, then and now.
Read the full story in the Boston Globe.