Consumption authenticity in the accommodations industry: The keys to brand love and brand loyalty for hotels and Airbnb
By Makarand Mody Abstract Airbnb has gained popularity as an alternative to hotels, with the authenticity of the consumption experience being a critical differentiating factor. However, the hospitality and tourism literature has not fully explored how Airbnb and traditional hotel brands are facilitating authentic travel experiences and the impact of these experiences on brand love […]
Going back to its roots: Can hospitableness provide hotels competitive advantage over the sharing economy.
By Makarand Mody Abstract While the customer experience is at the heart of the hospitality industry, experience-related research remains underrepresented. This gap is critical, particularly given the emerging threat of the sharing economy to the hotel industry along experiential factors. Using data from a survey of 630 customers who stayed at a hotel or an […]
Not in my backyard? Is the anti-Airbnb discourse truly warranted?
By Makarand Mody Abstract The sharing economy, and Airbnb in particular, has emerged as one of the most contentious issues of recent times. The company has experienced rapid growth in its decade of operation, supported by strong consumer demand that is increasingly substituting that for the conventional hotel product (Guttentag & Smith, 2017; Hajibaba & Dolnicar, 2017), and […]
BU Today: Airbnb Not Hurting Boston Hotel Sector
A recent analysis of Airbnb in Boston by School of Hospitality Administration faculty members found that the sharing economy platform doesn’t seem to be negatively impacting the regions hotel market. In fact, similar to Uber and Lyft does for the taxi and limousine industry, Airbnb is helping to expand the lodging market. BU Today recently […]