Category: Food and Beverage

Consumers’ Desires in Hostels: Addressing Latent and Explicit Needs in United States Hostels

By Emily Horton Hostels: typically one’s mind pictures a grungy dorm-style hotel filled with overstuffed backpacks and its owner, a 20-something college student trekking their way through Europe. Huffington Post’s “22 Things You Should Know Before Staying in a Hostel” list captures popular American beliefs about hostels; they are home to bed bugs, mildewed showers, […]

Hotel E-Commerce: Navigating the Complex Hospitality Digital Marketing Landscape

By Leora Halpern Lanz It’s challenging to be a hotel market today, let alone one who needs to understand and masterfully manage digital marketing for one or more properties. How do the hotel marketer and revenue manager ride the endless wave of online travel agency (OTA) distribution, commission structures, and rate parity? How much should […]

Disruption from the Inside-Out: Innovation in the Restaurant Industry

by Makaela Reinke Opening the door to the highly acclaimed fine-dining restaurant Eastern Standard is akin to drawing back the curtain of a Broadway musical: the lights are dimmed, the music starts, and your attention is captivated by the beautiful set before you. Your spirit is soothed by the muted ruby reds and royal purples […]

The Bleacher Bar at Fenway Park: Transforming a Former Indoor Batting Cage Into a Unique Eatery and Bar

By Graham Ruggie As one of the oldest cities in the United States, Boston is steeped in rich history. Many of the city’s most successful restaurants and hotels embrace the architectural heritage, while still providing modern conveniences including The Liberty Hotel, The Kendall Hotel, and Chart House restaurant. In fact, Boston’s Fenway Park offers one […]