Professor Leora Halpern Lanz Elevates Hospitality Dialogue Through Book Launch and Media Spotlights
Across leading hospitality and business platforms, Professor Leora Halpern Lanz continues to inspire industry professionals and students alike with her new book, Developing Your Marketing Mindset: Real-World Lessons from Hospitality. From podcasts to press features, Lanz’s work is sparking a conversation on how purpose, authenticity, and human connection redefine marketing in today’s hospitality landscape.
1. Why Purposeful Marketing Must Lead the Way
📖 Read on Hotel News Now (CoStar)
Lanz argues that modern hospitality marketing must go beyond luxury and amenities, embedding purpose, wellness, and sustainability into every guest and employee experience.
2. Marketing with Meaning: BU Professor Publishes New Book
BU Today spotlights Lanz’s new book, which encourages brands to “market with meaning” by aligning authenticity, wellness, and sustainability with consumer values.
3. BU School of Hospitality Administration Honors Excellence
At BU SHA’s Alumni of the Year ceremony, Lanz urged future leaders to adopt a marketing mindset grounded in empathy, authenticity, and community impact.
4. Hertelier: Five Marketing Mindset Lessons
Hertelier calls Developing Your Marketing Mindset a call to action, showcasing how authenticity and empathy transform marketing into an act of hospitality itself.
5. No Vacancy Live Podcast: Marketing Meets Hospitality Mindset
On No Vacancy Live, Lanz discusses how empathy, purposeful wellness, and long-term strategy drive profitability and brand loyalty in hospitality.
6. Hospitality Daily Podcast: Why Visibility Unlocks Guest Satisfaction
🎧 Listen on Hospitality Daily
Shorter segment: Apple Podcasts
Lanz explains how visibility, storytelling, and human-centered marketing foster guest satisfaction and loyalty in today’s purpose-driven hospitality world.
7. YouTube: Lessons in Leadership and Lifelong Learning
In a reflective interview, Lanz shares her journey in hospitality, emphasizing resilience, mentorship, and leading with authenticity and kindness.
Across these features and conversations, Professor Leora Halpern Lanz consistently reminds the industry that great marketing isn’t just about strategy, it’s about humanity. Through her writing, teaching, and public speaking, she continues to shape a new generation of hospitality professionals who lead with purpose, empathy, and meaning.