[Falstaff Travel] Dream Vacations: Sleep Tourism Revolutionizes the Travel Industry
Good sleep is a luxury—especially in a world that rarely slows down. A new travel trend is tapping into our deep craving for restful nights: sleep tourism.
As sleep transforms from a passive necessity into a sought-after luxury, Kaushik Vardharajan, Associate Professor of the Practice and Director of the Real Estate Program at Boston University’s School of Hospitality Administration, offers insight into a growing hospitality movement that redefines what travelers value most: deep rest. “The previous paradigm was that sleeping is the most boring thing you can do on vacation,” he notes. Today, the industry is waking up to new expectations—restorative sleep is now central to the travel experience.
This article explores the global rise of sleep tourism—a wellness-driven trend that is reshaping the luxury travel market. From smart mattresses and AI-driven sleep tracking to personalized pillow menus and sleep guru treatments, hotels are innovating to help guests achieve restful nights and long-term wellbeing. With the science of sleep now driving hospitality design and services, travelers are booking more than just a room—they’re investing in recovery.
- Date: April 8, 2025
- News source: Falstaff Travel