[Luxury Daily] Luxury hospitality heating up in South Pacific
Ultra-high-net-worth individuals (HNWIs) are demonstrating a thirst for far-flung getaways.
To appease their adventurous spirits, top-end travel brands are increasingly taking to the sparkling waters and lush islands of Oceania. Heating up operations in remote spots around the South Pacific, the expansion efforts and exclusive programming of international luxury names reveal a thriving vacation destination.
“A vacation in this region is about relaxing; it’s about enjoying the friendly people, the beaches and just escaping from everyday life,” said Leora Lanz, assistant dean at Boston University School of Hospitality Administration and member of the International Society of Hospitality Consultants, Boston.
“You’ll hear more about travelers’ ‘explorations’ or ‘expeditions’ than ever before (rather than simply ‘touring’) because the intent today is for travel to be an innovative and immersive experience, even transformational,” Ms. Lanz said. “This region, known as an ‘escape from everyday life,’ allows travelers their own opportunity for a reset, to escape and to transform.”