Tag: Kairbay Tumanov

Incorporating Artificial Intelligence into Marketing Efforts

By Kairbay Tumanov, MMH’21 and Anh Pham, ESSEC, IMHI’22 Artificial Intelligence (AI) has, over the last decade, rapidly evolved in relevance and utilization in hospitality digital marketing. How has it been used, and is our industry optimally capitalizing on the functionality?  Defined as “the theory and development of computer systems able to perform tasks normally […]