Looking to promote an event or raise awareness? Start here—a one-stop shop for all your Advancement marketing and event services needs. The Engagement Communication team offers a wide-range of services to help you connect with BU alumni and/or donors.
Marketing services
Analytics & strategy
The Engagement Communications team (commonly known as Webreq and Alumsoc) is your primary contact for mass emails and social media promotions, respectively. With any of our marketing services, we provide a comprehensive analytical report, offering valuable insights into the performance of your marketing initiatives. As a data-driven team, we specialize in crafting strategic plans and ideas that have a proven track record of effectiveness.
Broadcast email
- Send an invitation for your upcoming event
- Connect with your constituents through dedicated/personalized mass-emails
- Deploy school/college newsletters
➡️ Submit an email request
Social media marketing
- Promote your event on social media
- Create or upload a blog post
- Build a Flickr album to showcase photos from your event
➡️ Submit a social request
Website services
The Engagement Communications team, Annual Giving, and DevCom have partnered up to make website requests as seamless as possible. Interested in promoting a giving opportunity at your event or want to make edits to an Alumni & Friends page? Simply fill out one of the forms below and we’ll get you in contact with the right person.
Website page edits or additions
- Make updates to an existing page
- Create a new page
- Request a webinar/on-demand video post
➡️ Submit a website request
Vanity links & QR codes
- Create a unique vanity link (please note these are created by IS&T and it will take us some time to fulfill the request)
- Create a marketing redirect link
- Create a trackable QR code
➡️ Submit a link request
Event services
Our events services are designed for Advancement and BU departments who want to partner with us for events aimed at BU alumni and/or donors. We will assign you a dedicated Development Events or Alumni Events specialist who will contact you to discuss your request further and guide you through the planning process. If you’re looking to create a registration page or announcement to show up on the Alumni Events Calendar, we can also help with that.
Event services
- Full event planning and execution
- Event consultation
- Create an event registration page
- Create an event announcement page
- Assistance with event-batching
- Assistance with post-event attendance recording
➡️ Submit an event request
DevCom services
General projects
From creative design assistance to videos, DevCom can provide a variety of services. Use this form for all non-proposal and non-email project requests.
➡️ DevCom project intake form
Proposals
A proposal explains what your fund is for, why this cause matters, how much money is needed, and how the money will be used.
➡️ Proposals intake form
Helpful links & resources
Alumni Digest & Bostonia Extra
BU Connects
BU logos
Marketing images
Photo services
Social media accounts
Student, faculty, & staff email guidelines
Note: Any content advertised through our channels should be related to/or featuring Boston University alumni, faculty, staff, and/or students.
These pages/forms are managed by the Engagement Communications team. For questions, feedback, or comments, email Samantha Cohen at cohensam@bu.edu.

BU brand guidelines
Includes guidelines for our voice & tone, logos, design, and any other communication material. An asset library and ready-made templates can also be found here.
Take a look
Email marketing glossary
What's the difference between a subject line, a pre-header, and a sender address?
View glossary