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The BU Brand

Our brand reflects our vision: who we are, what we do, how we do it. Consistent usage strengthens our brand.

Our Story
Guidelines

Voice & Tone

If our brand were a person, this is what they would sound like

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Guidelines

Logos

The common thread throughout our communications

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Guidelines

Design

The visuals that make BU, BU

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Guidelines

Communication Material

Putting the brand into everyday life

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rowing team

Asset Library

Ready-made templates and stock images that make it easy to strengthen our brand

Find Assets

Questions?

Reach out to us to ask a question or attend a brand workshop. We're here to help.

Connect

Brand 101

Attend an upcoming workshop and get an overview of the University’s brand, guidelines for logo usage, and examples of the University’s brand in action

Register