Identity Standards Introduction

Importance of an Identity

Today, Boston University competes with academic institutions across the nation and around the globe. Given this dynamic environment, it is increasingly important for us to express a single, compelling voice in everything we do.

The totality of the logo, visuals, and words we use to describe the University will enable us to establish and maintain a clear, unified brand identity, both within the University community and beyond.

This website provides general guidelines for the visual and verbal articulation of the Boston University brand, as well as specific directions for the application of our updated logo and related elements. We recommend that you refer to this guide whenever you develop marketing communications.

Boston University faculty and staff can login to begin exploring this website. Other groups, including external consultants, must request the PDF version of the Brand Guidelines from an authorized member of the BU community.