Business Administration & Management (Marketing Concentration)
Step into branding and consumerism through the interdisciplinary world of marketing. Through this concentration within the Business Administration major, you will have the opportunity to gain business experience in courses taught by world-class faculty and solve real-world problems for internship projects. Students can use the Questrom School of Business Behavioral Lab to assist researchers in simulations and experiments to understand how human behavior conjoins with marketing tactics. By taking advantage of real-world experiences such as internships in Boston and around the globe, you will put yourself at the forefront of the marketing field upon graduation.




