Explore. Discover. Shape what’s next. Emerging Media Studies

The Master’s Program in Emerging Media Studies at Boston University College of Communication is one of the nation’s first graduate programs to focus primarily on a subject that grows more critical to our world every day: emerging media.

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Navigate and analyze a constantly Evolving Industry.

Students in this 10-month master’s program will gain a rare depth of understanding of emerging media from a social science perspective. Emerging Media Studies combines academic coursework with small, intensive research workshop-seminars, and interaction with thought leaders in the field of emerging media. Through this program, students will be exposed to the latest research and thinking on big data, analytic techniques for social media, and the role of public policy for optimal deployment of new communication technology. Attention is also given to user perspectives and their interactions with social media.

Who should apply?

The Master’s Program in Emerging Media Studies is open to all individuals with a bachelor’s degree that have a desire to more deeply understand the world of social media, emerging media and communication. Students may come directly from their undergraduate career or from professional work experience. Prior course work in communication is not required.

What will I learn?

  • How to think theoretically and critically about social media
  • Ways to effectively analyze new issues concerning online and offline behaviors
  • Approaches for leading and managing research projects on emerging media issues
  • Best practices in producing reports with sophisticated analytical tools
  • Skills to translate research results into terms meaningful to clients and audiences
  • A mastery of major issues in the fields of media law and policy
  • How to understand and create data visualization from raw data
  • The use of cutting edge tools in big data analysis such as HTML, CSS, Gephi, NodeXL, UCINET, SPSS, Stata and JavaScript

Collaboratory: Extended Group Research Project

A unique component of the Master’s Program in Emerging Media Studies is a year-long collaborative project that blends practical skills with social science insights. As part of a team, you’ll take on a media challenge from a real client, addressing the problem through research, analytics, and critical thinking. For example, a nonprofit seeking to build community awareness or a media start-up trying to identify prospective users. With guidance from faculty, you’ll learn the processes and craftsmanship of research and analysis. At the end of the project, your team will present a comprehensive report on the problem, process, and solution.

The extended group project is an intensive, long-term experience. It is designed to prepare you not only for a career in new media but also for a workplace where collaboration is an increasingly important skill. At the end of the program, you will have a finished portfolio of your completed project—a distinctive way to present your individual and group achievements to potential employers.

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Apply now