Mass Communication, Advertising, and Public Relations
College of Communication
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Professional Presentation
COM CM 211
Covers the essentials of effective presentation, from preparation, audience analysis, and content development to critical thinking when presenting. Students incorporate theories and skills of effective communication in a variety of contexts (e.g., common business and social settings). Effective Fall 2018, this course fulfills a single unit in the following BU Hub area: Oral and/or Signed Communication. 4 cr. Tuition: $3100
Summer 2 (July 6-August 15)
B1 (IND) Tues./Thurs. 6-9:30 pm Add & Drop DatesCourse Start Date Thursday, July 6, 2023 Last day to add Tuesday, July 11, 2023 Last day to drop without "W" grade Tuesday, July 11, 2023 Last day to drop with "W" grade Friday, July 28, 2023 Course End Date Tuesday, August 15, 2023 Location: CAS 312Michael Dodge -
Introduction to Advertising
COM CM 217
Explores the history, nature, function, and social and economic aspects of advertising: ethical responsibilities, psychological appeals, marketing, media research, product analysis, creative strategies, and agency operation. Students prepare a comprehensive advertising plan including a marketing strategy and speculative advertising campaign. (Formerly COM CM 317. Students cannot take COM CM 217 for credit if they have already taken COM CM 317.) 4 cr. Tuition: $3100
Summer 2 (July 5-August 14)
B1 (IND) Mon./Wed. 1-4:30 pm Add & Drop DatesCourse Start Date Wednesday, July 5, 2023 Last day to add Tuesday, July 11, 2023 Last day to drop without "W" grade Tuesday, July 11, 2023 Last day to drop with "W" grade Friday, July 28, 2023 Course End Date Monday, August 14, 2023 Location: COM 213Shawn Zupp