Mass Communication, Advertising, and Public Relations

College of Communication

Please note: COM CM 217 B1 Introduction to Advertising is FULL.

  • Introduction to Advertising

    COM CM 217

    Explores the history, nature, function, and social and economic aspects of advertising: ethical responsibilities, psychological appeals, marketing, media research, product analysis, creative strategies, and agency operation. Students prepare a comprehensive advertising plan including a marketing strategy and speculative advertising campaigns. (Formerly COM CM 317. Students cannot take COM CM 217 for credit if they have already taken COM CM 317.) 4 cr. Tuition: $3380

    Summer 2 (June 29-August 7)

    B1 (IND) Tues./Thurs. 1-4:30 pm Add & Drop Dates
    Course Start DateMonday, June 29, 2026
    Last day to addMonday, July 6, 2026
    Last day to drop without "W" gradeMonday, July 6, 2026
    Last day to drop with "W" gradeWednesday, July 22, 2026
    Course End DateFriday, August 7, 2026
    Location: COM 213     
    Shawn Zupp

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