Mass Communication, Advertising, and Public Relations

College of Communication

  • Professional Presentation

    COM CM 211

    Covers the essentials of effective presentation, from preparation, audience analysis, and content development to critical thinking when presenting. Students incorporate theories and skills of effective communication in a variety of contexts (e.g., common business and social settings). Effective Fall 2018, this course fulfills a single unit in the following BU Hub area: Oral and/or Signed Communication. 4 cr. Tuition: $3100

    Summer 2 (July 6-August 15)


  • Introduction to Advertising

    COM CM 217

    Explores the history, nature, function, and social and economic aspects of advertising: ethical responsibilities, psychological appeals, marketing, media research, product analysis, creative strategies, and agency operation. Students prepare a comprehensive advertising plan including a marketing strategy and speculative advertising campaign. (Formerly COM CM 317. Students cannot take COM CM 217 for credit if they have already taken COM CM 317.) 4 cr. Tuition: $3100

    Summer 2 (July 5-August 14)