Mass Communication, Advertising, and Public Relations
College of Communication
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Introduction to Advertising
COM CM 217
Explores the history, nature, function, and social and economic aspects of advertising: ethical responsibilities, psychological appeals, marketing, media research, product analysis, creative strategies, and agency operation. Students prepare a comprehensive advertising plan including a marketing strategy and speculative advertising campaigns. (Formerly COM CM 317. Students cannot take COM CM 217 for credit if they have already taken COM CM 317.) 4 cr. Tuition: $3380
Summer 2 (June 29-August 7)
B1 (IND) Tues./Thurs. 1-4:30 pmShawn Zupp