[Hospitality Upgrade] School of Hospitality Students on Transforming Social into Search
“As human beings, we are a species that inherently craves information. Our world is information-driven, and social media has only compounded the impact on individuals. Throughout the past decade, how people get their information has drastically shifted: from reading the white pages, searching on Google, to social media via smartphones. In 2009, Michael Arrington, a […]
[Hospitality Upgrade] School of Hospitality Students on Industry Security Practices
“Ultimately, it is the hotel and restaurant’s responsibility to have a recovery plan in case a data breach occurs. Companies must make sure that they are consistently backing up data files into hard drives to secure their own private data as well as to protect their customers’ information. According to a 2016 study, conducted by […]
Hospitality Digital Marketing Students Publish Best Practices on Hospitality Upgrade Blog
Despite the dozens of different digital marketing channels available to brands, email marketing is not dead. In fact, the email marketing delivers one of the best ROI’s of all channels. Students enrolled in our HF368 Digital Marketing Strategies course share best practices for personalizing marketing emails in a recently published article in Hospitality Upgrade. Check out […]