The role of social media as a distribution channel for promoting pricing strategies
By: APOSTOLOS AMPOUNTOLAS, Ph.D. Abstract Purpose The purpose of this paper is to investigate how using social media (SM) as a tool to influence demand motivates the distribution of different price promotion strategies to encourage consumers to utilize direct bookings, along with how this impacts revenue strategies and profitability. Design/methodology/approach This study surveyed hotel executives […]
Forecasting hotel demand uncertainty using time series Bayesian VAR models
By: APOSTOLOS AMPOUNTOLAS, Ph.D. Abstract Demand uncertainty is a fundamental characteristic of the hospitality industry. Hotel room inventory is fixed, and devising an accurate daily demand measurement is a key operational challenge. In practice, it is difficult to predict the industry stability and capture demand uncertainty, so the industry relies on demand estimates. This process […]
School Welcomes New Faculty Member & Researcher, Dr. Apostolos Ampountolas
The Boston University School of Hospitality Administration welcomes new faculty member, Dr. Apostolos Ampountolas. He joins the faculty at Boston University School of Hospitality Administration after many accomplished years of teaching, research, and working for international hotels and travel companies. Most recently, Apostolos was a lecturer at Cesar Ritz Colleges in Switzerland and an adjunct instructor […]
The Effect of Students’ Perceptions and Learning Approaches on the Quality of Hospitality Financial Management Education
By: APOSTOLOS AMPOUNTOLAS, Ph.D. ABSTRACT Students’ perceptions and approaches to learning have been shown to be critical factors in determining the quality of the learning outcome. This is the 1st empirical study undertaken in the hospitality context to examine how students’ perceptions and approaches to learning influence the learning outcomes of their financial management courses. […]