The purpose of this paper is to examine peer-to-peer sharing platform business models, their sources of competitive advantage, and the roles, motivations and behaviors of key actors in their ecosystems. This paper uses a conceptual approach that is rooted in the service, tourism and hospitality, and strategy literature.Read More: https://www.emerald.com/insight/content/doi/10.1108/JOSM-11-2018-0369/full/html