GDPR and Its Impact on Digital Marketing: What We Think We Know
By: Leora Lanz
Abstract
It is undeniable that GDPR is the current catch phrase and hot topic for global marketers in all sectors. May 25, 2018, marked the official start of the European Union’s (EU) General Data Protection Regulation (GDPR) ruling, though businesses and organizations around the world have been managing the potential consequences of GDPR for months; many of us have likely received a barrage of emails indicating company privacy policy updates.
In short, GDPR is defined by the EU’s Data Protection Agency and “regulates the processing by an individual, a company or an organization of personal data relating to individuals in the EU” (European Commission). As a result of increasingly concerning practices and determination to protect data, regulations in the European Union have pushed these concerns directly to the surface. A new world of GDPR compliance is now upon us. It is here and we must pay careful attention in order to prevent an infliction of hefty financial penalties or perhaps even damaging negative word of mouth.