The Future of Hospitality Starts Here

Boston University School of Hospitality Administration (SHA) is changing the way the world looks at hospitality.  

Yes, hospitality began with hotels, restaurants, travel and tourism—vital components of the hospitality industry worth billions. But what about sports and entertainment venues? Doctors’ offices and healthcare facilities? Retail and so much more? Hospitality can make a real difference in any organization where people and profit matter. 

Located in one of the world’s leading hospitality hubs, SHA empowers students to concept, engineer, and implement experiences that are innovative by making them meaningful and memorable to their audiences. We call this Experience Innovation. 

Our academic programs, immersive learning opportunities, research initiatives, industry engagement, and vibrant culture all focus on understanding human interaction to achieve individual, organizational, and societal goals. 

 

 

An Entirely Different Direction

At Boston University’s School of Hospitality, we invite students to Experience Innovation in the way we define and teach hospitality. By exploring a wide range of disciplines—from human behavior and leadership to branding, event management, real estate and hotel investment, and beyond—our students are equipped to become the next generation of leaders in the hospitality industry.

If you’re the kind of person who isn’t afraid to look at things differently, likes to think big and be bold, and wants to make a difference in this world—you just might be an Experience Innovator.

Our Undergraduate Programs

Whether you choose Hospitality Administration or Hospitality and Communication, you’ll learn from the best, gain hands-on industry involvement and Experience Innovation.

Learn More

Our Graduate Programs

Use Experience Innovation to advance your career with a Master of Management in Hospitality, Master of Science in Hospitality Real Estate, or Master of Science in Hospitality Management.

Learn More

Featured News

January 29, 2026
New Study Analyzes COVID-19’s Impact on Lodging REIT Performance

In a recent publication in Tourism Analysis, Apostolos Ampountolas, Ph.D., examines the financial vulnerability of lodging real estate investment trusts (REITs) during the COVID-19 pandemic …

Read More

January 29, 2026
New Research Explores Airbnb’s IPO Impact on Hospitality Stocks

Apostolos Ampountolas, Ph.D., has published a new article in the International Journal of Hospitality Management titled “Disruption in hospitality: Spillover effects of Airbnb’s IPO on …

Read More

January 26, 2026
SHA Professor Makarand Mody Receives 2026 Shipley Academic Innovation …

Boston University has announced the recipients of the 2026 Shipley Academic Innovation Awards, which recognize faculty-led initiatives that leverage artificial intelligence to reimagine teaching and …

Read More

View All