Participation and Learning in the Sharing Economy: An Empirical Study of Early Adopters

SPRING 2015 RESEARCH INCUBATION AWARDEE 

Georgios Zervas (Marketing, Questrom School of Business) 

This research is an empirical study of the mechanisms underlying consumer engagement in the sharing economy. As decentralized peer-to-peer markets continue to emerge as plausible alternative suppliers of goods and services, researchers seek to answer the following questions through data analysis: a) what drives participation in the sharing economy, b) what marketing and sales strategies are learned and employed by early adopters, and c) are there spillover effects within and across segments of the sharing economy?

This work is funded by a Hariri Research Award made in June, 2015.