By Ksenia Kirillova, Ph.D., Institut Paul Bocuse, France, Soey Sut Ieng Lei, Ph.D., Macao Institute for Tourism Studies, and Dan Wang, Ph.D., The Hong Kong Polytechnic University Today, sending a message through Facebook Messenger or WhatsApp to a business to inquire about a product or service is no less commonplace than chatting online with a friend or […]
By Jingjie Zhu, Ph.D. student, School of Management and Marketing, Curtin University, Ying Wang, Ph.D. Candidate, School of Business, Sichuan University, and Mingming Cheng, Ph.D., Senior Lecturer, School of Management and Marketing, Curtin University We are now experiencing the fourth industrial revolution, a period marked by emerging technologies such as artificial intelligence, robotics, virtual reality, […]
Welcome to Boston Hospitality Review: Digital Marketing Edition (Part II of II) One of the luxuries of staying in a hotel, beyond the fresh linens, array of carefully selected bath products, and chocolate treats left on the pillow, is access to a particular benefit that is not exactly decadent but fleeting and frequently unattainable in […]
By: Leora Halpern Lanz, ISHC, Assistant Dean of Academic Affairs; Faculty Chair, MMH; and Associate Professor of the Practice, Boston University – School of Hospitality Administration and Mackenzie Miers, SHA ’21, MMH ’22 We are pleased to share Part II of our Digital Marketing edition of the Boston Hospitality Review (BHR). As our Part I […]
Par Lyndsey Bjork, SHA, MMH ’22, Iwane Rousset, ESSEC Business School, IMHI ’21, Théophile Griveaux, ESSEC Business School, IMHI ’21 Les tendances actuelles en termes de marketing digital poussent les entreprises vers plus de créativité et une meilleure compréhension de leurs clients. L’économie numérique semble être l’un des secteurs les plus résilients face à cette pandémie. […]
By McLittle Stock on Shutterstock di Marco Ferrari, Ferrari Branding, Roma, Italia Non sarà facile dimenticare il 2020 e non solo per la terribile pandemia che ha devastato il mondo, uccidendo milioni di persone e minando alle fondamenta sia l’economia mondiale che lo stato sociale. Lo ricorderemo anche per l’incredibile evoluzione del fenomeno delle “fake […]
By Jenna Jiampetro, BU SHA, MMH ‘21 The COVID-19 pandemic wreaked havoc on the hospitality industry and every sector within it. An industry built on the desire for face-to-face, tangible interaction was forced to evolve to accommodate an ever-growing virtual world. The need and want for safety remains prevalent despite the innate human desire to […]
By Jonathan Katz, Lecturer, Boston University – School of Hospitality Administration The role of marketing within the hospitality industry has never been more essential. As the world emerges from a pandemic and contemplates how and at what rate to resume what was once familiar behavior, marketers are expected to identify ways to engage targeted audiences, […]
By Marco Ferrari, Ferrari Branding, Rome, Italy It will not be easy to forget 2020 and not just because of the terrible pandemic which ravaged the world for most of the year, killing millions of people and undermining the global economic and social foundations of our society. We will remember it also for the incredible […]
By Kairbay Tumanov, MMH’21 and Anh Pham, ESSEC, IMHI’22 Artificial Intelligence (AI) has, over the last decade, rapidly evolved in relevance and utilization in hospitality digital marketing. How has it been used, and is our industry optimally capitalizing on the functionality? Defined as “the theory and development of computer systems able to perform tasks normally […]