Instant Messaging Apps in Hotels: A Perfect Solution to Guests’ Communicative Needs?
By Ksenia Kirillova, Ph.D., Institut Paul Bocuse, France, Soey Sut Ieng Lei, Ph.D., Macao Institute for Tourism Studies, and Dan Wang, Ph.D., The Hong Kong Polytechnic University Today, sending a message through Facebook Messenger or WhatsApp to a business to inquire about a product or service is no less commonplace than chatting online with a friend or […]