To Green or Not To Green? A Guide for Small Hotel Properties
By Shaniel Bernard, Ph.D., Assistant Professor, and Simone Bianco, Ph.D. Student, Hospitality and Tourism Management Department, Pamplin College of Business, Virginia Tech Operating a hotel business is a resource-intensive venture. For example, although hotels showcase various on-premises amenities in their marketing activities intending to maintain existing guests, and entice new ones to choose their property, […]