PRLab’s Blog
Learn more about PRLab and the public relations profession from our blog, written by our student staff members and our faculty board of directors.
PR Lessons from Theatre
By: Kaitlin Steele, Account Supervisor at PRLab November 19, 2018 When most people think of ways to prepare for a career in public relations, theatre isn’t usually the first thing that comes to mind. As I near the end of my graduate program, though, I’m still finding ways that my decade of... More
Differences between Nonprofit and Corporate PR
PRLab’s Goodwill account team with James Harder, Director of Communications at Morgan Memorial Goodwill Industries, at a client event (photo courtesy of Goodwill Boston via Facebook). By: Olivia Zed, Account Supervisor for PRLab November 12, 2018 When considering potential career options after graduation, students of public relations are often guided down one... More
Time Management 101
By: Lexi Smith, Account Supervisor at PRLab November 5, 2018 As both PR professionals and college students are aware, sometimes it feels as though there just isn’t enough time in the day. Whether you’re running to classes, writing papers, and studying for tests, or researching a client, writing press releases, and prepping... More
The Impact of Social Media on the Sports Industry
By: Jessica Swarm, Account Supervisor at PRLab October 29, 2018 It's a great time to be a sports fan. Over the last decade, the rise of social media has revolutionized the sports industry. One of the most powerful uses of social media is the ability to quickly and efficiently communicate with people... More
PR of everything serious: Healthcare, Financial Services, and Corporate
By: Riti Shah, Account Supervisor at PRLab October 23, 2018 The world of public relations goes beyond what often meets the eye. Time and again a layman would associate PR with the publicity of consumer-facing brands and products. Consumer practice is a big part of the PR industry but there is a... More
Media’s Impact on Golf
By: Fred He, Account Supervisor at PRLab October 22, 2018 This September, social media feeds have filled with the FedEx Cup and the Ryder Cup. The two most significant golf events of the year attracted millions of people worldwide. Golf has become an increasingly popular sport in the past century and media... More
The Importance of PR for Tech Startups
By: Yuexin Qu, Account Supervisor at PRLab October 15, 2018 When people don’t understand the importance of PR, they won’t invest their money in partnering with PR firms. However, PR is vital for startups’ overall growth and future development. Good PR can help startups shape positive public images and establish social media... More
Five Ways Brands can Successfully Use Social Media Livestream
By: Nane Vardanyan, Account Supervisor at PRLab October 10, 2018 You probably remember the first time on Facebook or Instagram when you saw a live video in the news feed. “How is this possible?” was my first reaction. Now, as a part of main social media platforms including Facebook, Instagram, YouTube, and Periscope, More
Five Communications Lessons to Learn from Fantasy Football
By: Eliza Garry, Account Supervisor at PRLab October 9, 2018 As a passionate fan of both college and professional football, the fall season is one of the most exciting times of the year for me. Find me following my favorite players and teams every weekend. Fantasy football is a way for me... More
What My First Agency Internship Taught Me
By: Kristal Castro, Account Supervisor at PRLab October 1, 2018 This summer, I had the pleasure of interning at Matter Communications’ Boston office. Matter is a public relations agency with a vibrant company culture and robust team of PR professionals. It was invigorating to work for a company that had “Matter Fun... More